Writing product reviews is not always easy. It does involve actually having used the product, being able to describe the item or service, and a lot of times, you may have to make sure you have a disclosure just in case you get compensation for your review.
Here is a guide to writing product reviews on your blog.
Set up a Site Disclosure Policy
You should have a site wide disclosure and also disclose on the posts you are receiving compensation for. In the United States you are required to disclose paid endorsements. Some of the paid to blog services like Pay Per Post (an Izea property) requires that you have a site wide and a post disclosure.
The policy should state that your blog will from time to time publish paid reviews on products.
Blog with Integrity
If you did not try out a product or service and just threw a post together, while some people might not notice, those who did use the product might call your bluff. Making money is always nice, but if you are sacrificing your integrity, you are basically lying to your readers… for chump change.
Your honesty is important. There are companies out there that really want to know your honest opinion. In not writing a truthful product review, you really risk your reputation with brands wanting to approach you to review their product or service.
There are sites out there, like Fiverr for example, that have opportunities for you to make money by posting fake reviews. Do not get caught up in this as it does nothing but shoot your reputation down. Only take review opportunities that encourage your honest feedback.
Choose Products or Services to Review that are Relevant to Your Site
If you have a review about diapers and your blog is about tech gear, this is not an ideal post to publish. Choose opportunities that match your site’s focus. In choosing every opportunity under the sun, you risk confusing your readers. Products that are relevant to your site will help build the authority you need to grow your blog.
Be Thorough When Writing A Product Review
You want to be as informative as possible so being thorough is extremely important with product reviews. If you do not write enough information, your review could be seen as you did not like the product or there really was not much to say about it.
Other than your own opinion, you can even do some research on the product and maybe share some of the reactions out on the social network sites. Twitter can be a great example of a site you can pull reactions Just do a search on the product or service and all the people who have mentioned it on Twitter will show up in the results.
Think of every angle you can cover to make your review better than other sites in your niche that may also be talking about the same thing.
Of course, there are other tips, but I would love to know what are some of your suggestions to people writing product reviews on their blogs?