It is basically writing blog posts or content for other blogs without getting credit, and usually in exchange for money. A lot of people tend to get guest blogging and ghost blogging confused. This post is a guide to ghost blogging.
A Guide to Ghost Blogging
What’s the difference between ghost blogging and guest blogging?
Ghost blogging is getting paid to write for a blog without getting any credit except money. It is purely writing for someone else, so you can’t drop external links to other places unless the client gives you specific instruction to do so. Guest blogging is writing with the intention of not just sharing great content on another site, but also expanding your own site’s authority and even getting back links and traffic.
Guest blogging doesn’t involve money exchange and shouldn’t. That is called paid posts or sponsored posts if a blog owner is charging money to publish those type of posts.
How can bloggers can take part in ghost blogging?
You can start by offering the service on your own website. Create a special page about your ghost writing services and use your blog or even links to guest blog posts you’ve done to act as your portfolio. You can do a search on good for guest blogging or ghost writing, or getting paid to write. You can also peruse freelancer websites like Freelancer.com or Odesk.com to find blogging jobs.
You can also search Facebook, or even Google Plus for virtual assistant groups to join. There are some actually dedicated to selling content.
How much can a ghost blogger make per article?
How much depends on your experience, what type of blog articles you’re writing, if you’re also providing images or other media to accompany the post, and how many words. You can make anywhere between $20 to $50 for a 500 word blog post.
Most people are willing to pay top dollar if the content is excellent. If you’re writing a 500 word article for $5 to $10, then you’re wasting your time. Warning: Don’t get reeled into earning chump change!
Who can become a ghost blogger?
Anyone can potentially become a ghost blogger. It’s important to note that if you can’t accept not getting credit for your work, that ghost blogging isn’t for you. It’s like working for a company and maintaining their website under a non-disclosure agreement. You usually can’t put it in your portfolio. In very few cases, the client may be nice enough to write a testimonial, but don’t expect one.
Another quality in ghost blogging is seeking to write the most thorough and unique content. Clients aren’t going to pay top dollar for a crappy blog article.
Ideal ghost bloggers are:
- Extremely flexible in covering a variety of topics
- Cover unique angles, concepts, and theories of topics
- Deliver content in more mediums like audio, video, or images
- Have a strong command over language
Is ghost blogging legal?
Yes, ghost blogging is legal. Ghost writing is legal too. There are oodles of published books that were ghost written. So if ghost writing is legal, ghost blogging is as well. The only thing illegal is if plagiarism is involved.
Will ghost blogging hurt a site’s rankings?
Well, that depends on the content written. If the content is mediocre, then yes, it can be a problem. However, if you are getting paid, you probably should be putting your best foot forward on ALL of your blog articles.
Can I make a client give me credit on posts I ghost blogged?
It is strongly discouraged that you do. Ghost blogging is understood to be like a non-disclosure agreement. In fact, you probably might want to put together a short contract agreeing not to disclose your blog posts to anyone.
Client’s Name: CLIENT’S NAME
Client’s Email Address: CLIENT’S EMAIL
Service Provider’s Name: YOUR NAME
Service Provider’s Email: YOUR EMAIL
Ghost blogging for CLIENT’S NAME HERE.
SERVICE PROVIDER will ghost write blog posts and content for CLIENT.
SERVICE PROVIDER will not disclose blog posts or any work for CLIENT to anyone. This is a non-disclosure agreement. If SERVICE PROVIDER fails to comply with non-disclosure agreement, LIST CONSEQUENCES OF FAILING TO UPHOLD AGREEMENT HERE. (Usually a refund or accepting responsibility for damages incurred.)
SERVICE PROVIDER will provide unique and quality content to CLIENT. SERVICE PROVIDER will make sure that work is not re-written or duplicate content. If SERVICE PROVIDER fails to comply with providing unique and quality content, LIST CONSEQUENCES OF FAILING TO UPHOLD AGREEMENT HERE. (Usually a refund or accepting responsibility for damages incurred.)
CLIENT will pay the SERVICE PROVIDER as per the terms set under the Project Fee and Payment Details section. If CLIENT fails to comply Project Fee and Payment Details, LIST CONSEQUENCES OF FAILING TO UPHOLD AGREEMENT HERE.
Signing this short contract means that both the SERVICE PROVIDER and CLIENT will uphold their responsibilities for the project.
Project Fee and Payment Details: AMOUNT
STATE TERMS OF ACCEPTING PAYMENT HERE (whether money order, PayPal, or another method, as well as due date.)
SERVICE PROVIDER –
Ghost blogging really isn’t a new concept. However, if you enjoy writing and want to try to make money online, it doesn’t hurt to try. It’s important to know that it’s not always a gratifying job as the client will be the only one thanking you for your work. It is a job that requires accepting that you have to secretly take pride in your work.
Have you heard of ghost blogging? Do you ghost blog?
(Note: Please be smart and don’t list where you ghost blog at.)