Slow and steady – that’s what you need to build a good foundation for your site if you’re relying on blogging as a main drive for your business. People who brag about being able to post more than 1 a day will usually run into a lull and have to eat their words.
Even I can’t maintain that rate of blogging. It would take up a lot of time dedicated to blogging where I could be networking with people about needing web site design or consulting about their small online business.
You’re welcome to test the theory, but it will come back to haunt you. I’ve even had to eat my own words at one point for trying this… a very novice mistake when it’s solely my site and rarely allow guest blogging.
If you’re going to try to become a blogging machine, you’re going to have to find some type of balance and you might think about bringing on people to write. I don’t mean guest bloggers in particular. I mean people you may have to pay or do some revenue sharing, or perhaps as a business, hire interns for periods of 3 to 6 months.
If your trying to stay on top of trends and new information in your niche, bringing on more writers may be your best bet. Otherwise, you can get away with a 1 post per day or maybe 3-5 posts published per week.
Yes, you want to rise to the top by pumping content out like a machine, but it’s not always the best as you have to maintain or increase that work ethic to keep pushing forward. You can easily lose rank just as fast for not maintaining or increasing your rate, and if you get too focused on broadcasting, you lose the vital engagement your website needs to succeed.
If you’re doing this to gain rank, remember that it can easily change with the thousands of new sites that are being created each day.
If you’re running your blog by yourself, and you want to write and publish multiple posts per day, and can handle it, go for it, but in the time you can’t publish, you may want to seek a better blog plan for your website. Don’t burn yourself out just to get to success.
How often do you blog? Do you have a blog plan? Have you contemplated bring other writers to your site to keep on top of trends in your niche?