Title baiting is a form of attracting attention to something in a false manner. In blogging, this does happen, and the result is not always so favorable for the blog.
Why would someone title bait?
- The blogger wants drive in traffic by any means possible.
- The blogger wishes to create controversy in their niche.
- The blogger may lack the knowledge of the topic and may be taking a megalomaniac approach.
Title Baiting: Driving Traffic By Any Means Possible
SEO has not died off. Bloggers do have to attract actual people to become an authority in their niche, and not based on search engine optimization. However when a blogger is unaware or not wanting to engage with others in order to drive traffic to their blog, they will use keywords in any manner that may be relevant to their website.
Title Baiting: Creating Controversy
Creating controversy or trouble is also a form of title baiting. It might be from an untrue or uninformed statement. However, these are done on purpose to bring in anyone without care if they engage. It is merely for traffic.
Title Baiting: Lack of Knowledge
Now, having a lack of knowledge and using it as title baiting can be both positive and negative, depending on how it is used. For instance, a positive way is if you are asking a question and would like feedback or maybe you have a poll, this might be title baiting. A negative example would be stating an untrue statement without proving if it is right or wrong. Another negative example of title baiting with a lack of knowledge is the blogger stating and assuming that other people believe the same as he or she.
Summary: Be Careful When Title Baiting
Getting traffic does not have to mean seeking any method available, including underhanded tactics. There are far more honest ways that provide much better, and much more positive results. Title baiting can have some use in some cases, but it also can be detrimental to a blogger’s reputation if used in a way to deliver false or contradicting information.
The best thing a blogger can do is make sure they have researched their topic thoroughly and have formed a complete opinion that is plausible. A blogger’s opinion does not always have to be correct, but it certainly helps if there are facts to back up a theoretical statement.
Have you used title baiting on your site? What are your thoughts about it? Do you have any other positive ways to use title baiting?