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Why You Should Have A Twitter Account For Your Business

You should have a Twitter account for your business. There are so many places online and so many ways to connect with potential buyers or even current customers. As a business, it is not always about selling, but also connecting with people interested in what you do. Hopefully, you are a business owner that is passionate about your product or service.

Why You Should Have A Twitter Account For Your Business

427210_3988211981463_1886174332_nJust to give you a little background on where I live – I live in Centralia, Illinois, which is in southern Illinois, barely within the St. Louis metro east. Centralia is a very small place. It is a city that has a annual Balloon fest that attracts a lot of people from over the region, and a large yearly Halloween parade, much larger than some of the city parades I have seen growing up.

I have the privilege to talk to a lot of small business owners. Centralia is a place where people are still a bit hesitant about the Internet, but those in business are contemplating if they need a website. The problem is, a lot of them do not have that much money to fork out for a shiny website made by a big kahuna web design company. I offer my services. I often talk to them about Twitter as I believe any business should plug into the social network.

This is helpful on several levels. If you use Twitter to connect with others, and they find you trustworthy, you build a reputation that is easily searchable. You help your business virtually get on the map, and furthermore, you get your town/city on the map. A lot of smaller cities do have a website, and for places like Centralia, it is great to see business coming in from anywhere. The brilliant part about Twitter is – IT IS FREE! :D

There are many tools to find people in your general area or even in your niche. You do not necessarily have to have an e-commerce site, but if you have products you like to feature that are unique to your business versus others in your niche, Twitter would be one of the great places to share that information. You never know, you might either make a good transaction over the phone, or actually set up an e-commerce site.

Another thing is that you can use Twitter to provide Live Support too. There are several places already that do, like Best Buy’s Twelp Force. Even though they are a larger business, small business can use that as an example to help others.

Going further, Twitter is great for freelancers. Freelancers are small business owners in their own right too. Using Twitter allows them to connect with others in their niche. The number of projects I have paired up with other freelancers who needed my skills are more than I can count, and a lot of them came from connecting with them on Twitter.

There are more reasons, but I thought I would allow some room for conversation. If you are a small business owner, what are your reasons? How have you used Twitter so far for your business?

The Responsibility Of The Blogger Who Tweets

I have been blogging for many years. I believe this year will conclude as my 7th year blogging on Blondish.net. Believe me, it has changed quite a bit. More tools have changed to be more community oriented as the content pulls in people who want to continue on the topics through whatever comment system has been integrated. Bloggers went from hard coding plain HTML or simple php sites without comments, to using simple outside comment resources like Haloscan (haloscan), and then finally to blog platforms like WordPress (wordpress), and many others. Bloggers now use social network sites like Twitter and other sites to push their content to the masses. However, I have been finding that there are people pushing their content in a manner that may detract from their own site.

Examples:

  1. The blogger who tweets and retweets their posts constantly without engaging their followers.
  2. The blogger who shares articles with followers and asks loyal followers to spam their links on other blogger’s sites that may not be relevant to the article they wish to be shared.
  3. The blogger who creates a separate ID to push the same content that they are already tweeting in another.
  4. The blogger who tweets, visits other sites and pushes their link at sites that are not on topic through the comment system – comment spam.

Sharing your material with others is great. In fact, that is the beauty of social media. However, here is the problem. Sharing your material in a way that is off topic and does not belong is spam. Whether within a social network, or other’s blogs, it is the responsibility of the site owner to make sure that they only promote within areas that will help attract people to your blog or where you want them to go. This extends to those who help push your content as well. Your loyal visitors may not be as internet savvy and could plug your content in places that may do more harm rather than help.

The reason for this is that you could be reported for spamming. Regardless if it is at another’s blog, or on the social network streams, you run that risk. You could face the following (not all or possibly all depending on how extreme the offense is):

yourreputation- loss of your social network account
- blacklisting in search engines
- loss of your webhosting through your provider
- loss of your Internet connection with your Internet Service Provider

Spam has been a big issue, so when you push your content to the masses, be cautious and knowledgeable.

How do you manage promoting your content online?

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