You may have read a few times that you have to blog frequently. The problem is… how frequently should you blog? And why should you blog frequently? Who should be blogging frequently?
One specific answer for all bloggers does not cut it. There are so many different niche and even more so, different types of blogs, and individuals. Not everyone can attest to being a professional blogger who has quit their day job and have all the time in the world to do what they want, including blogging. Even professional bloggers are not pumping out content in mass amounts all on their lonesome.
Who Should be Blogging Frequently?
You should blog regularly no matter who you are or what you write about on your site. At least once a week is good and keeps the search engines interested in crawling your site.
The problem is that you encounter a couple things: whether you have the time to blog, or keeping up with your competition. If you want to blog and be up to date, you are going to have to make the time to do it. If you can at least blog once a week and only spend a maximum of one hour (depending on the length of your post and how well you can type), you should be fine.
Why Should You Blog Frequently?
There are a couple reasons why you should blog frequently. For one, it does keep the search engines crawling your site for more information. However, the biggest thing- for your audience (your readers and followers, and maybe even your clients.) If you are not sending out any updates, what is going to keep them on your site?
The design can only entertain your readers for a short bit, and if they already read the older posts, what is left? With millions upon millions of blogs alone, other sites that have been updated, might be far more enticing.
The Internet changes, technology changes, just about everything in life changes. If your niche has some pretty important news and you have an opinion about it, that is more reason to be blogging frequently and making sure that your readers are filled in on the most recent news.
How Frequently Should You Blog?
In order to determine how frequently you should blog, there are some factors to think of:
- How fast paced is your niche? (is there a lot of news or not a lot of news)
- How much time do you have to blog, or how much have you set aside to blog?
- How ambitious are you about your site’s success?
Some niche, might be so small and the news for it is not a lot. That might be great for some as it can be manageable.
Some bloggers write on the fly. Some bloggers schedule a time to blog. Find what is a comfortable fit for you and blog. You might even want to jot down some prompts and notes for each before sitting to write a post. It might make the process faster. However, if you want to blog and be up to date, you cannot make excuses. Like the Nike saying- “Just Do It!”
In the case you are aiming high for the success of your blog, you might adopt a far more frequent routine like once a day, three times a week or five times. If you do more than once a day, great… especially if you are the primary author.
However, do not overdo it. Pace yourself and schedule posts to publish based on the pattern in times your visitors come by to comment on your website. Yep! You have heard it! If you look through your comments for your site, and notice the time, you can market your articles more efficiently. Your regular readers can be a big clue on why they may miss commenting at one post versus another… and this is without looking at third party stat programs!
If you have a strong following that leaves comments, try to keep them in mind when it comes to blogging. If they cannot read your work every day, and you are publishing too frequently, you might have articles that do not get the attention they need.
Also, you can put out a survey or poll for your visitors to fill out so you know:
- How often they visit your site
- What brings them back to your site
- What topics they are interested in
- What topics that have not been covered that they would like to see in particular
- How easy is it to use the site (poor usability can be a deterrent)
- When do they like to visit the site
- If the site improved more, would they visit more often
- Any suggestions for better site usability?
Does Being a Frequent Blogger Lead to Success?
So, I had to ask this question…. does blogging frequently lead to success? The answer: Not all the time.
There are so many factors into what it takes to have a successful blog and much of it rests on how you market your site. You can publish as much content, slap as much handy dandy search optimization tricks, and have traffic from the search engines, but the people who stick around the longest are the ones you connected with out on the social networks or in person.
You ultimately have the keys to drive your blog towards success, stay in park, or crash and burn. Some successful bloggers only blog once a week. Others a couple times a day.
How often do you blog? Do you make a schedule to blog or write on the fly?