Some would argue that it is not worth it and is only a system to track traffic. In fact a lot of the traffic they track usually depends on whether or not your visitor installed the Alexa tool bar. So how does Alexa put together a number for each site?
According to Alexa’s FAQ How are Alexa’s traffic rankings determined?, traffic rank is determined by the number of uses of their toolbar. The uses are divvied between page views and reach. Even if you visit a site multiple times, your visit is only counted once. Again, this is solely based on Alexa users.
So what could this mean for some people who want to improve it?
This means that you should probably encourage your visitors to download the Alexa toolbar. For those who have websites already, it might be a good thing as there are plugins for Firefox that you can install and monitor your Alexa rank without even directly visiting the site.
Does Alexa Rank Really Matter?
Yes, it does. A lot of ad systems and advertisers look at these ranks to figure out how successful a site is and gauge how many people they could possibly attract through purchasing advertising. Others think of it as a site goal to make a certain number. That is fine too.
People need these type of systems to find some sort of progress. Please do remember that it does take some work to achieve these types of goals. Some webmasters will succeed faster than others due to their website’s topics and their influence within social networks as well as other online communities.
Dan Keller writes in his article How to Improve your Alexa Ranking. You might want to hop on over there and read his post. I do want to note that even though he mentions webmaster, you can pretty much exchange it with your target audience and you will do fine.
Do you know your Alexa rank? Have you already downloaded the Alexa Toolbar? Should website owners pay attention to their rank at Alexa?