Every freelance writer knows that the hardest part of the job is lining up new clients. And with so many freelancers out there, it’s hard to market yourself in this ultra-competitive industry. Fortunately, there are lots of ways to get your writing noticed, build up new leads and boost your bottom line. It takes work but these tips should get you on your way:
1. Ask existing clients for referrals.
2. Launch a new website with samples of your work and then email the link to all your contacts – personal and professional.
3. Show off your projects to spread the word on what you’ve recently done.
4. Network at industry events.
5. Contact former coworkers and ask if they know of any opportunities.
6. Join a local Chamber of Commerce or self-employed group of professionals.
7. Speak at a seminar to get your name noticed.
8. Promote yourself on Facebook and Twitter.
9. Blog about your work.
10. Enter your work into awards shows.
11. Write a press release on a story related to the work you’ve done.
12. Check online job boards.
13. Research potential clients and then send them a email with links to your online portfolio.
14. Offer to take on the first job pro bono so a client can try you out.
15. Partner with staffing agencies to see if they have open positions.
16. Apply for full time jobs and then ask them if they’d like to try you out as a freelancer.
17. Contact your local Ad Club for leads.
18. Hand out your business card to new people you meet.
19. Place an ad in the Yellow Pages.
20. Reach out to companies that have other open positions in your field.
The key to these scenarios is trying out more than one at a time and seeing what sticks. It’s also crucial to remember that building your business takes time. A lot of time. So, by always making sure you’re selling yourself, even when your workload is high, you’ll be able to minimize any down time in the future and keep your business steady. Good luck!
What other suggestions do you have for freelancers looking for unique and proven methods to getting new work?