As your site grows older, you have learned a lot of things (at least I hope you have.) In that time you should have played with ideas on what you would like to change in order to improve your website. However, I am sure that you probably think that if you change certain parts of your website, that you might alienate your visitors.
PSST— In a lot of cases, you probably will not alienate your blog visitors unless your site is hard to navigate, your content starts to suck, or your whole brand changes (the design of your site, logo, and even yourself.)
Ease your visitors into the idea of the change.
1. Let them know of your upcoming plans to change your site. You can make this sound like something exciting for your visitors to keep checking the site. You can let them know with a blog post, or perhaps a tweet, through your site’s newsletter, or maybe a message on your Fan page or a message on any other social network you have.
2. As the time comes to unveil the new design, inform your guests of the changes. Involve them with the change by asking them to contribute their opinion or to tell you if they catch any minor design issues.
3. Unveil the site and again, ask for feedback and even ask your visitors to spread the word, especially if they like the new site design.
4. Try to make the re-brand of your new site’s design consistent with your social network handles, like your Twitter background, Youtube channel, or Facebook page.
Now, the above are suggestions that can be used for total blog and website revamps or partial changes. Including your visitors in on the process allows them to feel like they have helped and that you really do like to listen to their feedback.