Infographics are great ways of marketing and spreading necessary information to the masses online. However, there are a lot of people that have no idea how it should work and how to make one that makes an impact on their audience. Of course, many infographics are well designed and many are chock full of important information. However, many are also long, load a bit, are not friendly to share on social networks, and really are somewhat overwhelming to take in.
Infographics are images that are suppose to send a message to the viewer. It could be fun, or perhaps something serious. Many people are more motivated to read aesthetically pleasing material versus a normal blog post. Also, many people do not have the time to read more than 300-500 words in a blog post, and needs something that can be read and understood within a minute. This is where infographics can make a big impact. In fact, previous to the term ‘infographic’ many people called them memes. However, memes are normally considered more lighthearted in nature.
If your infographic is more than 50% text and more than 2 times longer than scrolling in a 1024×768 resolution, you might want to considering blogging instead. Infographics with too much text or ones that are way too long are: confusing, not really SEO friendly for your site, for our slower surfing users…a pain in the ass to wait to load (and yes, in some rural parts of the US, and even in the world that the US dumbly calls 3rd world, there may be dial-up as an only choice for connecting to the Internet), and frankly, and just a pain in the ass to decipher because some graphic designed get cutsie and their version of reading is ass backwards from a lot of other people.
Infographics are not suppose to be some elaborate graphic with a lot of info. They are suppose to be a summarization of that very info you are trying to get across. Imagine if you made a billboard to put on the highways… do people have time to read them… NO!
They are too busy driving. On the Internet, a graphic needs to be to the point, no matter how awesome or elaborate it is designed.
I don’t bother reading long infographics because I do not have time and I am dyslexic. No matter if you have perfect eyesight, some glasses, or some type of reading issue, infographics that are short are faster and easier to read, and even for someone with eye issues, shorter infographics that pack the punch do the best.
If you are making some elaborate infographic…. stop! Make a blog post… or efve4n a post with the infographic and link to any posts on your blog that are relevant… of course, explaining why.
Infographic making is getting out of hand. Long infographics really suck for Facebook users…both mobile FB users and direct Facebook users.