Izea, known for its properties such as SponsoredTweets, PayPerPost, and others, recently acquired Be-A-Magpie.com. Basically “Magpie” is a paid to tweet services, just like Izea’s property, Sponsored Tweets.
While I see this is great for Izea, is it really going to be good news for Sponsored Tweet publishers who are already complaining about the lack of decent opportunities available to them. On top of that, with the recent introduction of Sponsored Tweets PRO program, will there be more opportunities.
As an early on signup with Sponsored Tweets, I had hopes. In the beginning, I got decent opportunities and it has dwindled down to once every few months. I avoid the CPC opportunities because they are insultingly low. Some of the opportunities were even a bit risque for my tweet stream to handle. (I am picky when it comes to what I tweet, especially links and any sponsored tweets.)
I guess you can say, I had high hopes for this service, but there has been a lot more focus on nabbing celebrities as ad publishers. This is great, but I thought the point to be able to monetize tweet streams was similar to the paid to blog concept, trying to reach people by using others who may be able to reach where celebrities do not.
Not every celebrity is followed by every person on Twitter. Of course, there are a lot of great celebrities, but most of these people do not use Twitter specifically as a means for reaching out to people and influencing. Not all celebrities chat with people who respond to their tweets. In fact, this kind of ties in with my popularity versus influence post. Not all celebrities are influential, but they are popular.
I get more opportunities for sponsored tweets via Fiverr than Izea, mostly because I am sure the advertisers there are looking for cheaper ways to invest in specific people to advertise their sites or products. Twitter is not exactly growing too much these days, so advertisers are pretty choosy with whom they want endorsing their products and services. So, I am also sure this is a big factor on why I am not getting that many opportunities.
I will be watching Sponsored Tweets closely to see if there is any positive effect with the Magpie acquisition. Right now, I am a bit skeptical.