If you’re just beginning or revamping your social media marketing strategy and you are a bootstrap business, I’m not going to lie, it will take some time and effort to get some exposure and traction for your business.
If you’re already blogging, great! The problem after taking time to blog, is to take the time to share your content on other social networks. If you’re needing something to kick start your strategy until you can find someone you can hire or find more time or money to pour into your campaign, hopefully the following tips will help you.
How To Jump Start Your Social Media Marketing Strategy In Just 1 Hour Each Week
It would be great to be able to do everything yourself, but it’s not possible unless you’ve hired someone to handle your social media marketing. AND, even if you did hire them, they most likely will include some 3rd party software to automate some of the process.
Here are some 3rd party automatic syndication resources.
Automatic Syndication Resources
This application allows you to schedule posts to share out on some social network sites. Any site that as the Buffer app button will allow anyone signed up with their service to share and schedule when the post is to be syndicated.
Hootsuite has a lot of different functions, but you can add your site’s feed and the feeds of your favorite sites to post their articles to your social streams. They do cost if you add more than 2 feeds.
Dlvr.it has a function much like Hootsuite where you can add both you site’s blog feed, and the feeds of other websites to syndicate out to several social networks. There is a limited free account, but if you wish to add more feeds, you can pay a reasonable price.
There are a lot of others out there, but these are just a few to choose from. As a note, the premium versions of each are decently priced.
Syndication from others
Getting your articles seen takes some time and effort. You can cut it down by joining a community or tribe or system that connects you with other active bloggers who are more than willing to share your blog posts.
Triberr has a few functionalities for bloggers to make money, but the primary objective is to allow the users to be able to syndicate each others’ content on various social networks, but primarily focuses on Twitter.
Biz Blogging Buzz (also known as B3)
B3 is a friendly community of bloggers who are dedicated to helping one another by exchanging comments and syndicating each other’s posts across social networks and social bookmark sites.
JustRetweet is a gamification system built to allow users to share each other’s articles on Twitter, Facebook, and Google Plus in exchange for points. Those points earned in return can be used to promote articles.
Social Buzz Club is a large community of bloggers that do somewhat the same as B3.
Viral Content Buzz is a little like JustRetweet, also includes the ability to promote to Pinterest and StumbleUpon.
You don’t have to do all of these, but many of these are really a good start to what you need. This strategy is great for bootstrap bloggers and business owners. However, it is not enough. While much of this helps save some time by automating the process, you will need to make sure to actively engage with you fans, followers, and readers.
You may need to seek promoting posts through Facebook ads or through Twitter. It’s important that you don’t stay stuck to only using some of the sites above in your social media marketing strategy.
How much time do you spend on your social media marketing strategy each week? Do you do participate in any of the above websites? What other websites have you found helpful?