When I mean “powerful”, I mean how many people do you actually reach? How many of them would welcome a direct message from you that asks them to retweet your post and they actually do it without hesitation? Are you effectively influencing these bloggers? – Are they actually referencing you as a source of knowledge in your niche?
You can have a lot of followers, but even a large percentage will probably have one eye on their stream, and that depends on when they are online. So how can you make your tweets reach and influence enough followers?
Before you tweet…
…you need something to say. In the case you are wanting to actually sell something, you have to do the leg work. It may take gathering details information and making sure everything is in order. This is kind of a summary that is similar to many business models, but really, it is kind of like a trying to raise a kid properly. You would never send your kid out and let them be uncouth, disheveled in their dressing, and just flat out looking like he or she has been neglected, right?
As you tweet….
This is where you have to take that step back and let that kid you have been raising out into the cruel world. However, in the same breath, be ready to accept your kid back and improve before re-releasing. You will need to make sure your kid has a nice name (a good title) that will bring people to see what you are trying to get them to either buy or just read. Do no be afraid of negative feed back. Use it to your advantage. Twitter can be the quickest way to get the feedback you need to make vital changes to your blog or even a product you might be selling.
As your tweet is seen…
Your tweet may not be seen by whom you want it to be seen. You may need to re-tweet it on occasion. Do this tastefully and without making it so obvious. People do understand that you are trying to reach others with your product that may be interested. However, you do not want to make it seem like spam.
And in between…
If you have to put some of your tweeting on an auto program, do so. This will allow you to go out and engage with people. It does not take long and you can even pace yourself. Tweeting for 5 minutes here and then 5 minutes later might be great, and you can get around things better. Some of you might have more time and that is cool, but please remember that some of your followers are going to see just about everything you tweet, so try not to be overwhelming.
You will be able to see the improvement through your own stats on your site. You might even see more quality followers too!
How are you going about reaching your followers?