You have probably read product or service reviews online. I know I have. You also have spotted fake ones or perhaps ones that just really make little to no sense. A lot of people rely on reviews from both blogs and other review sites to determine if a product or service is well worth the money.
There are reasons why people do fake reviews:
- They were paid by someone else to do it.
- They want to make money through paid to post programs.
- They want to make money through affiliate advertising.
Do I have to list more? As you can see, it all boils down to making money.
However, it does more than make someone money. Fake reviews on sites or blogs:
- Have little regard to their own readers and do not care to provide honest reviews.
- Have little regard to actually working with companies to feature a worthwhile product.
You basically lied while earning money. The economy might not be that great, but when people have money to spend, they will spend it on products and services that they can trust.
And what happens if your readers call you out on a fake review? Retracting your post seems really unprofessional and pretty much a turn off for readers. Remember, that article could be deleted, but how many places did that article get pinged? How long does that article stay in the search engines? How about- how long will it take for you to regain your reader’s trust?
That is what you should be focusing on.
What can you do to avoid writing a bad review that might be construed as fake on your blog?
Well, the obvious would be to write a real honest review. Try the product or service first or do not attempt to write about it at all. If there is any pay involved, or affiliate programs attached, Without focusing on that, make be thorough and try to cover as much as you can like: product description, first thoughts, expectations, end result of product or service’s use, and final thoughts.
It might take a little more time to blog a real review, but in the end, you are letting your readers know where their money is best spent. Being helpful = #win!