I was reading an article called The Clock’s Ticking: 10 Steps to Social Media Business Integration by Andrea V Lewis and though I recommend reading it, it is probably nothing new that has already been said here at Blondish.net or from top dogs in the social media industry. However, it is good to read articles online from others who are on the right path in social media.
I have worked with a lot of clients who want instant results. I have even seen this happening in the freelance sites where people ask others to seek out and invite thousands of followers to their social network handles for a very minimal amount. For one, a lot of these sites have made auto-following APIs null and void. Another is that it takes a lot of time, so expecting 1000s of followers on several social networks within one month for $250 is just insane and very unreasonable. ALSO, it is the WRONG way to go about building a sturdy following. The steps between are missing.
You can invite and people will probably join because they do not care, but for those who do, you really have to work to become reputable enough for them to trust and in the end purchase whatever you might be selling. While you could have a blog for your business, and you could share those posts for your followers to see, you also need to step in and engage in a conversation with your followers. Try to provoke them into giving feedback about scenarios including your product or involve them in contests. Offering coupons or discounts might be nice, but it does not always work.
Going back to the freelance positions available out there, the person hired is to get followers, not to engage them. That is for the business to either hire them full time to engage for a decent rate, or step in to do it.
There are social media consultants that charge thousands of dollars to step in and offer hands on training, but even they will tell you, it takes investing time and effort to reap awards.
Have you worked with people who expect immediate results? Have you tried to explain or refer them on how to go about the right way to conduct a social media marketing plan?