Helping You Rock Out Your Site Like A Rockstar!

Internet has grown at a prolific pace over the last decade or so. This has also resulted in growth of the online marketing industry. Advertising on the internet is a very major part of internet marketing, and since Google is one of the most powerful companies online, it developed a tool called Adwords which helps people in online advertising. In fact, Adwords has become one of the most widely used online advertising programs. Despite the huge success achieved by this program a lot of companies are not fully aware about how the process works. Lack of knowledge leads to companies spending money without knowing whether the program will succeed or not.

The auctions conducted by Google for the advertisements are basically aimed at providing customer satisfaction by giving more relevant ads. But Google also makes sure that all the advertisers also get a position in the ads. Last but not the least, Google also ends up making a pretty healthy profit. In fact, more than 97% of Google’s revenue comes through advertising. Considering the fact that Google makes over $30 billion annually, that is a lot of money. Here are the steps involved in the entire auction process.

How does Google Ads auctions work?

Firstly, you need to have an account with Adwords. Once you have made an account you need to fill in various details. The most essential one is identifying the keywords that you want to use for your product. After you have decided the keywords, you create groups of these keywords that can be paired with different ads. This is the only thing that you have to do. After this whenever someone enters a query in Google search bar, Google checks the Adwords list and sees whether there is a need of an auction for that particular query. If there are more than two accounts bidding or the same set of keywords then the auction takes place.

You should know that the search query is not the exact keyword. Even a query like medicine for dogs may be associated with a pool that has keywords as pet medicine. After this, Google will take the keywords from the accounts and enter them in the bidding process along with the maximum bid specified by that account for the particular ad.

Determining the Rank and the Cost Per Click

The next step in the process is to determine which ad will be shown at what rank. For this Google uses two factors, the maximum amount that you have specified for the bid and the quality factor. The quality factor is determined using various components like the Click Through Rate (CTR) and relevance of the landing page amongst other things. The ads are ranked on the basis of the product of these two numbers. The advertiser with the highest result is placed at the top.

To determine the price paid by you, the ad rank score of the advertiser below you is divided by your quality factor. You add $0.01 to this figure and that is the amount you have to give as Cost per Click (CPC).

I admire Google for coming out with their own browser. I really do. I went from being a Yahoo! Internet search gal, to Google search years ago. I even prefer Firefox over Internet Explorer. I honestly tried to like Google Chrome.

They said it was fast. It was kind of fast. They said it was great. It was kind of. BUT… I still use Firefox, and even Opera too. I just have no stomach for Google Chrome. The browser is not as fast, and in fact, the first time I launched it… I got the blue screen of death. That really sucked! I felt like I had some kind of computer sacrilegious experience happen.

So… I am sorry Google. As much as I see your ads on Hulu and other places, I have to decline. Please focus on your search engine and stop trying to become the next Yahoo! I was a Yahoo! girl once… so much that I cofounded 3 of the top ten largest Yahoo! Clubs ever before 2001. I just see no point. And sadly, Google Wave is just as low on the totem pole of my list of places to log into because I tried it – AND IT SUCKS!!!

I am not going to totally brush Google products off, but I will say – try harder to impress this hot geeky girl.

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Have you used Google Chrome? What do you think of it?

I am kind of ticked. The other day I went to log into my FeedBurner account and was told that I needed to transfer my stuff over to Google’s feedburner. No offense, but for months I knew Google had bought Feedburner. Why does Google have to move a perfectly good service off a domain that has made its own brand. Google could reap more rewards by keeping the brand, not moving anything but servers and just enhancing current services already there. With the move, they are adding Adsense, but taking Site Stats because Google already has what they call a superior service, Google Analytics.

Although the transition seems to be smooth, I am highly disappointed. Truthfully, with merging popular items from a true domain that has been strongly branded, to a subdomain is a regression. Although I will still use the services, because I have no choice and want to support the memory of the original site, I just think that branching this all strictly under the Google brand is ridiculous. Great, Google has money, why the Borg attitude? Why must Google assimilate great products? It is confusing and there are definite studies through the years that have said that in moving sites, you are bound to experience visitor loss and will have to work to build. I hope Google has a big enough team to do the PR on GoogleFeedburner in case there are people who really do not want to move due to things like fail safety.

Do not get me wrong, I like using Google for things like searching and the webmaster tools. I use their services quite often, but I am thinking about how Google. Just in case, for those of you who have not merged now, eventually your account will merge over to the new place by February 28, 2009. So far, the URL has stayed the same. Here is a FAQ of the move from FeedBurner to Google accounts.