Helping You Rock Out Your Site Like A Rockstar!

Search Engine Optimization (SEO) refers to the process of enhancing the visibility of a website. There will be more visitors to your website if your site tops in the search engine listings. In order to make your website top in the search results, it is important that you write attractive and relevant content and incorporate the right keywords in the content. Here are a few tips that will assist you to strategically place the keywords in your piece.

The headline

Place the keywords in the headlines because the search engines look for the headlines to classify a piece. Simple, straightforward headlines with keywords can easily grab the attention of readers too.

Place them in the first paragraph 

If possible try to place the keywords in the very first paragraph itself. If relevant keywords appear in the first paragraph, your piece will be easily picked up by the search engine. Make sure your first paragraph is well-written in order to fetch the attention of the readers.

Subheads

Another place to incorporate the keywords is the subheads of the article. Search engine do not scan the text word by word. They tend to pick up the articles that have keywords in their subheads. Moreover, bolded headlines assist the search engines to spot the keywords easily as they make the search engines to stay on a particular page for a longer period of time. So, if you can place the keywords in the bolded subheads, your piece will be top in the search rankings.

Since the search engine scan the pages, looking for the keywords, it is not good to have a dense web copy. Break the piece using subheads and keep the paragraphs relatively short. Such pieces are easy to read too.

If you can write humorous and catchy subheads, you can easily make your site rank in the search list and can grab the attention of the readers.

The final paragraph

The main keywords should appear in the last paragraph of the piece too. If possible try to place them in the last sentence of the piece. Your piece will have more visibility if the keywords are located in the last paragraph too.

Website body

The keywords should be present in the body of the article. If you can, try to place them after every 100 words, depending on your keyword density. When you place the keywords, make sure that the sentences make perfect sense.

URL

Try to position your keywords in the URL of your website. Use hyphens to separate the text in the URL.  Do not use underscores to separate the text.

If you can find the right keywords and place them in your articles well, your website will easily top in the search list. It is important to have fresh content too as the search engines tend to pick up fresh pieces. The readers too will be interested to read fresh articles. Make your piece new, entertaining and informative to attract the readers.

I have heard quite a few people ask about keyword density. It spurs from either not exactly understanding the term or how they can apply the concept to their site. However, what does that mean for you and what you want to write about?

According to Wikipedia:

Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.

When you write an article, you have a topic. Usually that is what your keywords pertain to, but some people write articles and put a relevant keyword. For example, if I was writing about designing a site and decided instead of using web design as a keyword and linking it to another site, I want to do that to web hosting. I could and that would be a keyword.

It does not have to do with tagging your posts. Tagging is something like categories, they are both used for organizing your site – categories for general topics, and tagging is more specific topics.

For anyone who has professionally written for article companies that focus on keyword density, a lot of them ask that a keyword not be used more than 1.6%, but at the least .6%. This could mean you could use that keyword any where from 1 to 5 times depending on how short or long your article is. After that, search engines like Google may believe you are trying to keyword stuff your article which is a big frown face no-no.

The beauty of language is that there are many words that are similar and you can avoid keyword over usage by consulting a Thesaurus.

If you are concerning about keyword density, you can use the keyword density analyzer, which is free for anyone to try out.

If you are using WordPress, you might want to try out Keyword Statistics.

What other tools might make monitoring your sites keyword density more convenient?