I’ve said that SEO is not a same, many times. It really isn’t. If you know how to write unique and quality content, and engage with your readers, you’re definitely heading in the right direction.
A lot of people like to whine about why their website has either dropped in traffic or has dropped from good search results. All the answers to that can be found in whatever game they tried to play in order to get ahead. Google isn’t out to get you. They are trying to make sure the search alogrithms are as close to what a person may search for.
This is the reason you will keep reading and hearing from SEO experts that you should write for humans or strive to hae a more organic strategy when it comes to search engine optimization.
So… stop trying to game the system.