Blogging is a powerful tool that search engine marketers are using for contextual link building these days. Apart from specialist SEO copy writers, blogs can provide content writing professionals a robust platform to establish themselves as writer. Well, writing for blog is one thing and becoming a successful blogger is another. How can one bridge the gap? Here are a few suggestions regarding the art of blogging.

Image Courtesy: rickischultz.wordpress.com
Be candid, be simple…
When users read a blog they want the writer to be candid in expressing his/her point of view. Simple lucid language is appreciated. You can be informal with the mood and choice of words. You can be interactive by throwing some questions to your readers to encourage them in participating in the discussion. Subtle touches of humor can make your post even more interesting, but this is optional if it doesn’t come naturally.
Choose your topics carefully…
When you are writing with the purpose of earning links you are given a set of related keywords or key phrases that set up a platform for your article. But you have the freedom to choose your topic; freedom to improvise your own style, freedom to experiment with the style of writing and scope to know what your readers expect from you by following up blog comments. So, be choosy with topics and stand out from the rest.
Look into the readers mind…
Identify your readers (target audience). Do a good research on them, so that you can deliver exactly what they want and what they need. Remember, what you write must have a utilitarian aspect. Even if you are blogging to promote a specific product marketed by your company it’s not about writing overview of the product or advertising for it. Rather you can blog on how to make the best use of the product or highlight a particular feature that has been added lately. Shouting for your products or services directly can put your readers off. Product promotions can be saved for company website – blog-readers look for something more.
Be consistent …
Be consistent with the style of writing and presentation. Make it simple or a bit more complex; it’s your choice since your blog has a set of readers who are interested in the particular stream of topics and accustomed with the particular style of writing.
People will read your post if you…
- Cover a trending topic, of course with insight and authority.
- Give something extra about a commonly known subject or project it in a different light.
- Provide something useful, say, tips to optimize the usage of a particular device, or tool, or software etc.
- Be very specific on a particular topic to curb the competition, e.g, if you are writing for a web design blog ‘how to design a fast loading mobile website’ can be a wiser choice than ‘how to design a fast loading website’.
- Make it interesting with proper formatting and relevant images.
People will come to your blog if you…
Make sure you put an attractive title to your post and use your keywords craftily to maintain the natural flow. Inserting keyword in the title is important to feed the search engines so that your blog is found in organic search. I would suggest keeping it closer to the start of the title as much as possible, but not at the cost of naturalness, of course.
Note that external links play a key role in boosting your blog’s rank on SERPs, which in turn may sharply increase the number of visitors to the blog. But, that’s a separate issue.
People will keep visiting your blog if you…
Well, there are a hundred ways to retain your readers and at the same time increase readership. But, I am not here to discuss on the technical aspects, such as adding plug-ins for subscription or integrating your blog with social networking sites. This post is purely about what you can do with your writing. Therefore, one idea will be, explicitly asking for comments. You can easily add a line in the end asking your readers to express their takes on what you have written. Inviting to comment does have a positive psychological impact on readers. And if you find the comments worthy of responding never forget to leave a reply – a simple ‘thank you’ can do wonder.