What is the purpose of an RSS feed? That is one of many questions I get from people on a daily basis. I decided I would share. First, you have to understand what it is before I go onto explaining how you can use your RSS feed to your advantage.

According to Wikipedia, an RSS feed is:

RSS (most commonly translated as “Really Simple Syndication”) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.

The format is really simple (exactly part of its definition.) In fact, you can view my own rss feed here at Blondish.net and see for yourself. You will be able to subscribe to these feeds too. One way you can subscribe is to plug the feeds you into your Google Reader. You can simply click on the title of the feed on one side and it appears in a window for your to reading convenience.

However, here are a few things to help you with your blog when harnessing the power of RSS feeds:

• You can use your social networking places and spread the news about your blog and ask those who like your blog to subscribe to your feed. The feed is something that your reader can choose to come back and not forget about after some time.
• You can make money with your RSS feed. There are programs out there that will allow you to add text links or advertisements to your feed so you can make a little money.
• You can hold subscription drives. RSS feeds are free to subscribe to. In fact, Chris Brogan holds them on occasion, and encourages others to hold them too. These subscription drives could pull in more readers who are curious about your content. You can also take this time to ask your audience on what they would like to see on your site so they may come back again and again.
• You can encourage your readers to make comments on your blog through your feed too! This is a great way to keep your blog’s conversation rolling!

The great thing about the feeds are that all you have to do is blog and it will be published not just to your website, but your feed page too. It can drive traffic to your site on days you did not do much to promote your blog, and possibly bring back old viewers you have not seen in some time.

Do you have an RSS feed? If so, what do you do to harness its power? If not, have you ever considered putting one on your site?

Related posts:

1. The Art of Blogging: Do Not Be Afraid To Leave Comments
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3. Facebook Feed Changes, Eliciting Negative Feedback