Helping You Rock Out Your Site Like A Rockstar!

An RSS Feed is one of the simplest ways to market your business online without having to invest any additional time or resources, once it is set up and running as part of your blogging strategy. The search engines love fresh content, when you have an RSS Feed you make it easy for them to find your new content and increase your chances of improving your page rank and in turn, traffic.

Here are a few straightforward tips you can implement to ensure your RSS Feed is an effective marketing tool for your business:

1. You should have an RSS Feed button prominently displayed on your website. It’s surprising to see how many website have RSS included yet they don’t ever promote it or make it easy for people to find.

2. Make sure your titles contain keywords related to your content that will attract the interest of your target market. This is a basic SEO principle you should already be following.

3. Consider your summary, the first few lines of text that describe your RSS Feed content. Your intention should be to attract readers to click through so they can read your entire article.

4. Most, if not all feed readers use alphabetical listing of feeds. So, if the title of your feed starts with the letter A, the probability that the content will be found increases.

5. News Flash! Not all your content will be useful or interesting to all your readers. You will win some and lose some, just don’t mislead them. The last thing you want to do is destroy the trust of your readers.

If you are already blogging or have a website and have not set up an RSS Feed chances are it’s already has RSS capabilities but you just didn’t know it. Just contact your web designer and get it happening. RSS Feeds are a great way of getting the most out of what you are already doing online.

How have you harnessed the power of your RSS Feed?