The web has come a LONG way. I am pretty sure in that first sentence alone, all of you can agree and maybe you have heard something similar said from other people. The problem is that there are still a lot of trends floating around that people still want to stick to. However, for branding purposes, trendy web design is not always for you.
When you started your own website, you had something in mind. Maybe it was the colors? Maybe it was a vision for the logo? Maybe it was the format of the website itself? Many of us are influenced by other websites that are doing well, but many have a site design that has become the trend.
Their site is successful so if you have a similar format, you might be successful too… that is probably what you are thinking? However, where is your individuality? What makes you different from that person? Obviously, you want to have some influence and authority, but not be confused with sites you were inspired to emulate.
Here are a few tips to step away from having a trendy web site design.
- Brainstorm what you believe is really necessary for your website.
- If you prefer a general format of a trendy website, think of ways in designing it to make it your own.
- Try not to emulate another company’s or individuals logo. You want to be memorable, so be unique.
- Be on top of your niche market. Research all sites in your market and see what other website elements are successful. Try those and see how they work for you.
Please note when I say website elements, or site elements, I mean things like featured content sliders, newsletter subscription modules, marketing funnels, how posts are formatted design-wise, and more.
So, in conclusion, whether you are putting together a website for the first time or doing a revamp, think about how you can be unique and memorable, not just another trendy looking website.
How have you broken away from trendy design? What advise do you have for others who may still be struggling with branding their websites to reflect themselves or their business?