Webmaster 101: Making Sense of Your Site Stats

Written by | Posted in Blogging | Posted on Date 09-02-2012 | Comments 16 Comments
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For those who already know how to harness the power of their site stats and how to adjust their site focus, this article will be a real breeze. For those who are just getting into blogging and finding their way, this might be handy.

Reading your site stats whether you use your StatPress plugin (for WordPress users), Google Analytics, Quantcast, Lijit or some other tool, your stats will tell you quite a few things:

1. How many people come to your site
2. Where your visitors entered your site
3. What your visitors were looking for
4. How long your visitors stayed on your site
5. Where your visitors left your site
6. What areas your visitors stayed longest on

Of course there are more, but the above are just some of the general ones. The goal is to retain some of those visitors and keep them coming back. Whether you apply nifty plugins like the Thank Me Later plugin (for WordPress users), or invite people to subscribe to your RSS feed, have Subscribe to Comments, subscribe to your site’s newsletter, or have a few featured posts that are eyecatching, you are trying to achieve whatever goal you have set for your website. However, the hard work can be seen in your stats.

You can install as many plugins or try as many tricks, but your control over your content is very essential. The rate at which you publish your articles could harm your site. Although you could pump out many articles per day, it may not be ideal if you are the sole owner of the blog. You might run out of topics and into the proverbial ‘Writer’s Block’ also known as Bloggers Block. On the other hand, if the time between your articles leave your visitors feeling like they are pulling teeth just waiting for your next post, you may be hurting your site.

Your stats can help you come up with the perfect formula for your blog to not just regulate, but improve your site statistics. Here are a few pointers to make sense of your stats.

  • Always compare your stats on a day-to-day basis. Even this small of time can help you in the long run as you can plan posts to reach more of your visitors since they are more apt to visit at one time of day versus another time.
  • Make sure to check what people are searching for on your website. If you do not have it and it is relevant to your website, perhaps you should consider writing about the topic?
  • Check how long your visitors are staying and think about ways you could implement tools to increase that time.
  • Check your referral links (where your visitors came from) and determine how effective those links have been. If they are from other bloggers, find out if they are recommending you are be an ambassador to your site by thanking them for giving your site a shout out.

What other suggestions would you have for others to help people make sense of their stats? How often do you check your stats?

Related posts:

  1. How To Analyze Your Site Stats
  2. The Truth About Blogging And Making Money
  3. How To Determine What Your Site Visitors Are Looking For

About Nile Flores

Nile is 30 year old female from Southern Illinois. Nile is a mother of 1 son. She is also a web and graphic designer, who exclusively designs using WordPress. She is currently a student working for a Bachelors in Business. She also blogs at WPAddict.net and FamousBloggers.net

Connect with Nile at: Twitter | Facebook | LinkedIn

Nile has written 602 articles at Blondish.net.

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Comments (16)

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  • Ben says:

    This relates closely to my mothership post. I check my google analytics everyday (as it has a 24 hour turn over on stats) and i have WordPress stats installed as well. As my blog has a lot to do with areas of internet usage, i have also been par-taking in some drafts of blog tutorials and blog sandboxes. Analytics has allowed me to taylor some of my posts to what the readers is searching for!

    This is a great post and I will be watching ur blog closely.

  • Dan says:

    You didn’t even mention Woopra?

  • Kimm says:

    I like statcounter but they don’t list if you get a visitor from a tweet but only from your twitter profile “/

  • Marcie says:

    Thank you for this. This happens to be one of the steps I miss with my blogging.

  • Harbie says:

    The latest version of the Google Analytics is enough for me. It displays everything I need. Except for some keywords that Google won’t make you see except if you paid for it.
    Harbie recently posted..2012 Super Bowl on Sunday in IndianapolisMy Profile

  • Per-ErikOlsen
    Twitter:
    says:

    Interesting post. I am using Google Analytics myself and it shows me all I need to know. The only thing is that I need to take action based on what I see there. Another useful thing is the Alexa plugin, which shows you your inbound links.
    Per-ErikOlsen recently posted..Is There Such a Thing As a Free at Home Business?My Profile

  • Anonymous says:

    i think google analytices is a good tool and i use it often

  • Jupiter Jim
    Twitter:
    says:

    Nile,

    Great post as usual. Before we get started. I use Google Analytics and Google Webmaster tools to see what keywords people are using to find my site. And the list that each produces is always very different from each other? I wonder what that’s about. But as you said, we need to pay attention to why people are coming to our site (what keywords are they using to find us). I also LOVE to find out WHERE people find me (what are the referrer sites!). For instance, my my site uses mostly videos so that YouTube is the #1 referring site, no surprise. However, my second greatest referring site is Facebook! Who knew? Watching them daily stats move up and down really motivates me to create that next video and embed it into my next blog post! BTW I love, love, love Statcounter. I pay $7 per month but there is also a GREAT free version as well.
    Thanks for sharing!
    – Jupiter Jim p.s. Definitely need to syndicate this article!
    Jupiter Jim recently posted..Thesis Tutorial: Add Facebook Social Plugin for “Comments” to your WordPress Thesis Theme SiteMy Profile

  • Matt Steffen says:

    I hate to admit that I studied Physics and Business, and Google Analytics took me a few hours to figure out. I give credit to those who can just run with it. Very nice post!

    -Matt

    Matt Steffen recently posted..The Top Free Marketing WebsitesMy Profile

  • Petr Kovanda
    Twitter:
    says:

    Hi Nile, thank you for this great article. I must read more your posts. I watch and analyse my site stats daily. Very interesting info is about rate of new posts. Until today I never thought that writing many articles/posts may hurt blog or site. It is very useful information. Thank you for this. Keep up good work and now I can not wait to read related posts to this one.

    Have a nice day.
    Petr Kovanda
    Petr Kovanda recently posted..How to increase Page Rank to 3 after 11 monthsMy Profile

  • matt says:

    Hi Nile, I use feedjit widget on wordpress so I can track down topics that my readers are searching in real time.
    matt recently posted..Temple Run Cheats to have 12 Million scoreMy Profile

  • Advin
    Twitter:
    says:

    Awesome blog. Very informative. Your blog is very valuable from the blogger’s mind. Keep it up!

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