No matter how many ridiculous lists there are on how to either be better at social media or how to commit social media suicide, or something similar. Yep, I am on a soapbox right now. Remember, social media is just another fancy word for marketing. It is not the monetary aspect, but more on the level of pushing your content into the public where people are interested. In fact, the term really is not new and really, it really is not fancy. This year, I have heard “social media” this and that in many places. However, people are still trying to figure it out.
THAT is the sad truth.
There are people going around saying they are social media ‘gurus’ or ‘experts.’ The problem is that they are only experts because the people they have influenced call them that. You cannot say you are an expert unless someone says you are. I remember hearing Micah Baldwin (Micah on Twitter) saying something to that sort. Say you have two people on twitter who delve into “social media”, but they are experts at different levels. The reason: the one who has shared their experience, applied it on a widespread public level (like Chris Brogan or my favorite and one who I have met in person – Liz Strauss). Now, I do not claim to be some “social media expert” nor will I ever.
Quoted from Social Media Rockstar:
You Haven’t Yet Monetized Your Social Media Presence into Consistent, Substantial Income. Do spend the bulk of your time on social media tasks that don’t really make you any money ? Do you have a corporate or agency “social media day job” where you’re constantly being reigned-in or encouraged to perform below your true potential? Are you a consultant who doesn’t spend half your day fighting off big budget project + speaking proposals with a stick? Then you’re probably not a social media expert, yet!
My response to the Social Media Rockstar article called 5 Signs You’re NOT a Social Media Expert, Yet:
The thing about social media is that it does NOT have to exactly sell something for money. You can sell your blog content for the awesome price of $0. The thing is promoting your content and that is an investment of time rather than money. Of course, you could offer advertising on your site, but if your main goal of your site, like mine for Blondish.net is to provide informational content to my readers, I want to be able to reach those in my niche which fall along the following categories: tech websites, webmaster resources, graphic design, web design, graphic freebies, WordPress, tutorials, and social media/ marketing.
- Maintain focus of website
- Improve traffic to site
- Improve external links to site
- Improve relations with my followers
- Provide adequate content or excell in providing content to readers in my niche
Eventually that effort could evolve into a monetary solution for visitors seeking to advertise on that site. However my primary directive is to attract quality traffic that could produce regular visitors and/or more visitors. When you get into the marketing aspect of social media, you are dealing more with making goals toward making money – the deeper end of marketing.
To you, what makes a person a social media expert?