There are many tools online that business and blog owners can benefit from using. However, I have decided to share at least 12 basic tools online that you should be aware of.
If it were not for WordPress, there would probably be not as many creative sites. Why? Because WordPress has shown itself to be quite flexible, easy to customize, and quite user-friendly. It is also something free to download and use to your own advantage. There are other content management systems and blog platforms, but WordPress has shown itself to be even an affordable method to building a site for even business owners.
This free service has been a great way for helping webmasters build a good foundation for their website. It allows the user to look at how Google looks at a website and ranks it. It also allows the webmaster to know when something is seriously missing from a site.
I think this is a great service because it is cheap and for bloggers who attend social events like conferences, a business card really becomes necessary. I walk away with dozens of cards from business owners, and bloggers alike every time I go to a conference.
This allows you to monitor your site traffic for free. All the answers to making sure you are retaining your visitors or successfully directing them to where you want them to go can be found. In using Google Analytics you can even fill the need for those missing places that people are trying to search for on your website that might not be anywhere else online.
Although Alexa is not in depth with producing statistics, it is free and does a great job of telling you how your site is doing in a numerical ranking system. The smaller the number, the better your site is doing. You can even get bounce rate, traffic stats, and some general information on what type of people are visiting and what they are looking for on your site.
This is a newsletter software system that people are using to help market their websites and businesses. It is not free to use, but there are many people who have successfully built great marketing campaigns.
MailChimp, like Aweber is also a newsletter software system. They do have a free plan that allows up to 500 subscribers, so for those starting out, this might be a nice starting point before investing further into email marketing campaigns.
This is a premium traffic tracking system for site owners who need the nitty gritty details on what exactly their visitors are doing on their website. The details are so precise that they even provide a “heatmap” for each page you monitor. This heatmap allows you to see where exactly your visitors have been. Check out the CrazyEgg overview for more details.
No, this is not some strange shoutout to Oprah. Wooprah is a traffic analytic system that delivers real-time stats. There is a free program up to 30,000 visitors. After that, the member should upgrade their package.
Got a project? Your site needs a new look? There are a lot of freelancers eager to do the job at Freelancer.com. A lot of the jobs are affordable and you are a little more protected when using their Escrow system for payment.
If you are a freelancer yourself, it is free to join and only costs when you accept a job. The fee is very minimal too.
There are a lot of people finding it more convenient to read your site through RSS. No site should be without the option of signing up for an RSS feed.
Have a long to-do list? Remember the Milk actually can be an easy way to put a list together online… even from your phone. The task manager integrates with apps for the iPhone and Android. It also integrates with Gears, Google Calendar, Gmail, Twitter, and Blackberry!
What other tools do you recommend?