Link building for a lot of people is confusing or may be time consuming. However, for those who may not have the money to spend on link building companies, building links is a huge undertaking. I am sharing 12 simple link building strategies to give your website a leg up.
1. Start a Twitter Page
If you fill out your profile, you will show up in the search results. Furthermore, if your website link is in your profile, people can easily find your website.
2. Start a Facebook Group and/ or Fan Page
Got friends, colleagues, co-workers, a startup business, or a fun idea? Groups and Fan Pages are great. You can share links from your website, and above all connect more with your followers and fans.
3. Ping Your Site’s pages.
There are so many sites out there that you can submit your own website to that will give you a back link. Take advantage of those (I will be putting out an A-Z list shortly and put a link here for your convenience.)
4. Use link baiting techniques.
Please note that link baiting should be done at your discretion and also be done in good taste. There are some site owners who link bait negatively, so if you do not want bad attention, try to be courteous.
5. Submit your site to directories.
Directories are effortless method to create back-links quickly. You are able to submit many of directories for free. However, quite a few directories are garbage sites that will put a virus on your computer, or put you on spam email lists.
6. Submit Press Releases
7. Participate in Discussion boards
While you may be ecstatic about Facebook and Twitter, some of the forums and discussion boards out there are still excellent places to mingle.
8. Blog Comments
Make sure that if you do drop a link that it is not spammy and that it is indeed related to the post you are commenting on. In the case that you are commenting at a blog that has CommentLuv enabled, make sure to put your site link in, and choose an article related to the topic. Of course, with CommentLuv, it is fine to just choose one of your posts, but if you have a recent article, you never know, sometimes the blog owner might add it to their article as a related link to read.
9. Join Your Local Chamber of Commerce
Most bloggers should be considering themselves businesses, especially if you monetize your site. If you are to the point that you are successful, try applying for your local Chamber of Commerce. Sometimes you can get a great back link with them, especially if you offer discounted services to the Chamber of Commerce card members. It does not matter if your website targets a national audience. You are still a local business.
10. Call or email clients that already use your services or support your website.
If they have a website too, perhaps you can exchange links with them.
11. Ask your blog friends to link you or exchange a link.
Regardless of it being a return link, both you and your blog exchange buddy are basically telling your blog circle that you recommend certain people and proudly list them on your site. Even if it is not a link in a sidebar, and on a special link page, it can be a win-win situation.
12. Social Bookmarking.
A lot of social bookmark sites give great back links. It can also drive in traffic depending on the topic. Encourage your readers to submit your articles to social bookmark sites and also, do not forget to do it yourself too.
There are many more link building strategies, and I am sure from time to time I will be introducing them. In the mean time, I really would love to hear what your link building strategy has been.