Google has changed its SEO alogrithms over time. In fact it’s constantly changing. Some SEO tricks that have worked in the past, may not work after some time. Because of these changes, it keeps content creators and bloggers on their toes.
This is very true since the Panda/Farmer algorithm changes made by Google. Statistics say that the search engine demoted as much as 12% of their total results due to the recent rules. This means that there’s an new set of SEO guidelines that address more than usual, like keyword stuffing, leaving keywords out of titles, java script, and more.
Below are some of the new things to look for on your website, that you may want to change before you lose some of your listings in the search engine results:
1. No Action on Long-Ignored pages: Google’s John Mu tells you what you can do with pages you’re that haven’t been updated. Basically, if you don’t want them, trash them (send a deleted content notice to Google), or let them become 404s and redirect them to existing content.
2. Bad Homepage-to-Article Site Content Ratio: If you’re submitting content to article sites (or article mills) just to build links to your homepage, but you’re not updating your front page, you’ll run into issues. Make sure to submit your best work.
Additionally, you need to submit related content to those places. Something unrelated will not add value to your website, link juice-wise. Use rel=canonical if you are cross-posting or syndicating those posts so they know where the original article came from.
If you’ve updates your homepage, make sure your article submissions reflect that relevant content.
3. Write interesting and engaging content: If your readers aren’t interested, they won’t read your articles, and they won’t engage with them.
4. Length of content does matter: Although the recommended minimum for content is 300 words, Google really likes long form content. So aim for 500, 750, 1000, 1500, and more on topics. Not every article has to be that long. You can mix it up. And yes, you can still have 300 words. Just make EVERY word count.
Hopefully these tips will help so you aren’t docked negatively by Google in the future.
Was your site affected by Panda?