There are so many blogs out there and a lot of people are unsure of how to take their site to their next step. t is important to keep some type of plan, much like a business. Even if your site only has advertising or even if you are just wanting people to hear what you have to say, you need a plan!
Here are 5 steps to building a business plan for your blog.
- Write your site’s focus. This is what you will refer back to when things are not going well. You will put what you want your site to do, who you want to reach, and how you will go about doing it?
- Set some long and short term goals. Sites fail because they only have a short term goal. It is important that long term plans are put into place in order to keep your site relevant to your visitors and for the times. The Internet has changed a lot throughout the years and putting goals out will allow your site to last.
- Site design and content are important. This must be planned out and executed carefully. It does not need to be perfect, but your site should be planned so you are directing your visitors to what you want them to see. If you are selling something, you need to convey that by having a banner or something to draw your visitors attention, even if you have a blog. As you build your influence and reputation, people will inquire about your special services or products.
- Have a monetizing strategy. Whether it is banner advertising, text link ads, paid to blog entries, or just selling your own services, you need to decide what is best for your site and for your visitors. You could literally hurt your own earnings in choosing the wrong services.
- Having a marketing strategy for your site. Even if you are on a budget, there are still plenty of ways to get the word out. Making a marketing plan to promote your site is important because frankly, if you never tell people… how will you get traffic? You have to be knowledgeable of where it is best to promote your site- find the niche you best fit in.
These are just a few general steps to building a business plan. This is important for practically all bloggers out there. It can also give you a clue on how much time and money you are willing to spend working on the site and eventually get a return on your investment.
What other steps do you have for newbie bloggers needing a direction with planning their blog’s future?