Guest blogging has its link building benefits, but sometimes choosing the right site is better than guest posting at just any place. It is obvious if you are going to guest blog, you are going to get something out of it- even owners of larger and more popular blogs are going to know this.
Of course, it never hurts to write on smaller blogs. It just makes sense to make sure your guest post counts more since the authority and traffic is already established on larger websites.
- Pay attention to a site’s traffic and rank. Whether you can analyze it with Google Page Rank, Alexa Rank, or even the SEOmoz’s handy dandy toolbar, you want to make sure you are writing for sites that have a larger reach.
- Put your best effort into writing. If you are writing and representing a company, make sure the guest posts you write are not something that was not even an interest. It shows and blog owners might not approve it.
- Do your research on the website’s views and overall content. Before even submitting a guest post, make sure your material will fit well with the site. If it is off topic, or not in sync with what the views are on the website, your post might not be published. You probably should be a reader of the site first before even treading into writing for it.
Research the website’s guest posting guidelines. If you are getting paid to guest write for your company, and you decide to write on an active blog that the owner asks guest writers to be active in replying to comments, you need to know that. It is not uncommon to see a site owner take down a post that clearly says the writer did not care about the active community of that site. The extra replying may take a little time, but it really looks good and makes you care – meaning – your company that you represent cares too.
Search through Google, social bookmark sites and even MyBlogGuest.com to find sites that are looking for guest writers. Sometimes you only have to look for ‘guest write here’, ‘write for us’, ‘submit article’ or even ‘submit your post’.
Do you accept guest posts? If so, do you have any tips for people looking for the right blog to guest write for?