I was laughing lately about the title in the article that Dan Keller writes, called Does your blog suffer from ADHD?. However, as much as it was a funny title, the article shares a serious issue. Before I go into sharing some ways to help give your site a better focus, I thought I would share my own personal experience.
Some of the bloggers that are still learning the ropes may have started a site for whatever reason and built it with zest. However, months or maybe a year or two later, the site is one heap of a mess. This is what happened here at Blondish.net at one point. And that took 3 years and a very bad decision to have a hiatus. What I realized was that I needed to focus on what my site was about. I never wanted Blondish.net to be a personal blog. In fact, this site has evolved from a website I had in site competitions and the goal was to give free advice and free graphics.
Blondish.net is always evolving. A lot of people who visited 6 months ago have seen it in action. Two years ago, this site was quite a stranger. So, as I have focused more on what was important, my site has improved greatly.
Here are 5 ways I did this:
- 1. Go back to the drawing board. Your site does not make you. You are the one responsible for your website and can control it. Brainstorm what you want your site to focus on. Keep it within so many topics and make sure what you talk about is something you are familiar with as well as eager to learn more about. Too many topics and your site could continue to seem chaotic.
- 2. Get rid of the excess or move it elsewhere. All that content that no longer fits needs to go somewhere. You might want to open a second website, or keep it on draft.
- 3. Is your site design reflecting what you want it to? You need something to be proud of. If your site is too plain Jane or does not give anyone a reason to want to visit, why bother. Even if your site has awesome content, how can you make your site memorable. Think ‘McDonalds’ and all those places that you probably knew what they were as a child before you could read by just the logo on the sign.
- 4. Get feedback. As some people in your niche that you know about what you can do in order to improve your site. Make a survey. Send an email out or send a message through your social network streams. Ask anyone who has visited your site what interested them and what they believe would help you covert over more visitors.
- 5. Be open to changing and revamping your site focus at any time. You might go through several brainstorm sessions on your site focus before you get a winning plan. It is up to you to make sure you or your webmaster is on top of the most current ways to optimize your site for search engines, designs, and even your visitors.
What other ways do you believe will help a website owner have a better site focus?