Converting site visitors is not the easiest in the world. People need convincing all the time, even regulars. How can you do that? What elements of a site might be needed to improve site conversion. Remember, in order to draw people in, you must have something in place so they know what you want them to see, especially if you might even be selling a product.
Here are 6 valuable elements you might want to add to your own blog.
- Featured Content Slider
There are so many types of jquery image sliders and many more being introduced daily. However, in general, it if best for you to select the ones that fit your needs. While both of the following have premium versions, for WordPress users, the Easing Slider and Slidedeck are some of the nicest ones I have tested as plugins. They are very easy to use and can make your site look more interesting when added.
While there are a lot of people who like built in sliders, some of them just fall short of having some pizazz. The ones listed above add that extra oomph. 🙂
- Featured Thumbnails in posts
Since WordPress has made it easier for people to have thumbnail images added to articles, this has appealed greatly to those who love sites that are more visual. Many themes out there do not have this capability, adding the code snippet for featured thumbnails is not difficult.
- Featured Posts with Thumbnails in sidebar
Having articles featured will allow you to bring material out from the archive and into the eyes of your visitors. This element will give them something extra to look at and choose if they want to go deeper in your site. One plugin, conveniently named Featured Post with thumbnail is pretty nice about it. It does though take some tweaking to make it look as you want it to me.
- Related Posts plugin
This is an older and simpler method. Some people choose related posts with thumbnails and that is great, but if your site is already a little heavy on the graphics, just a simple related post plugin like Yet Another Related Posts Plugin. This plugin can also be displayed as a widget too.
- Method to automatically share posts on the social networks
Twitter Tools and Tweet Old Post are both great plugins. While one can pump out your current posts, the other brings up older posts. What an arsenal! While your site alone can only do so much, social networks are a huge source of traffic for some bloggers.
- Good old fashion method of banners
Words can go a long way, but images can go even farther. As said above, if you want to convert people, you need to provide a way to lead them there. Banners have been a method used for many years. Your banners do not have to be traditional sizes. They can be enough to say what you need it to say.
Of course, there are other methods, but the above mentioned are not as obtrusive. RSS footer ads, jquery pop ups, and even old pop ups (including DHTML) can become annoying for regular visitors. They do not add much to a blog site, but they are great for sites selling products.
What kind of site conversion elements do you use on your site? Any special ones you suggest that are not annoying or in the way of a user’s overall site experience?