While every blog owner has their own policy on what is allowed and what is not allowed in guest posting, the links some guest bloggers are pimping out may not be something you will want to have on your site.
Well, it could be a number of reasons. Probably best to put out a few scenarios:
- Scenario 1: In the case your guest blogger is working for a company, the keyword they use directs to the business they are paid to write for. While the article may be well written – you are actually allowing them to advertise for free on your website. Say you have a similar business or affiliate market with a similar business, this is a conflict of interest.
- Scenario 2: You like to try to be laid back about your blog and your guest posting policy reflects that. You just skim over posts, maybe do a few edits, and then either publish it or schedule the post to publish. When it publishes, you find out from a reader that the link your guest blogger put in there leads to a suspicious website or even is an affiliate link.
- Scenario 3: You do not mind the link dropping, and you get a lot of guest posts. Your blog becomes one hot mess of link dropping spam instead of focused on quality content.
These are merely a couple scenarios. Some of the guest bloggers out there are genuine and are transparent about themselves. Others, they will concoct a whole story to make it seem they are genuine. It is unfortunate that I have had to come across such people and have turned away some or removed quite a few guest posts submitted for review. I am sure some of you have also had problems.
It is important to put a policy in place for guest post submissions or you could possibly be harming your blog’s reputation in the future, especially with how the search engines are. If any of your guest bloggers are dropping links not relevant to your site, you could be penalized by Google for having spammy links.
Do you accept guest posts? What are your blog’s guest posting rules? Have you encountered guest bloggers that still submit articles after failing to adhere to your site’s guest writing rules?