Guest blogging has its pros and cons. Many site owners enjoy accepting guest posts as it fills their blog with fresh information. The problem is that perhaps bloggers are leaning too much on the crutch known as guest blogging.
A crutch, you ask? Yes. This happens when a site is inundated with more posts published by guest bloggers than from the actual owner of the site. I have talked about this in the past in relation to brand purity. Your site should reflect your voice.
The other problem is that there are a lot of new blogs getting into the guest writing phase, and accepting posts by others who are no newer than they. This is called “the blind leading the blind” and does nothing but rehash the same information that every other site has out there. In fact, much of the content is similar… even the topic being beaten to death repeatedly, but in different words. This is no better than article re-writing.
We all wonder why Google penalizes sites. One of the biggest reasons is that there is no unique content being introduced or syndicated. Articles that are very similar in content are not much far from being dubbed duplicate content.
How can you avoid being penalized by Google or even prevent your site from a major fail while still accepting guest bloggers?
Screen your guest bloggers thoroughly. Ask about their previous writing experience… request examples.
Stay away from guest bloggers that have hidden agendas. They may be sharing spun articles or writing for a company that you may not want to give backlinks to.
Only accept real bloggers that are transparent and have some social network connection. Your guest bloggers are suppose to be building authority too. They SHOULD have a Facebook, or Twitter account at least.
These suggestions may be harsh, but the reason is that if you are the blog owner, your reputation is on the line. Do you want to be known as the site with a bunch of articles from people who could care less that they submitted to your site and more about the article they just successfully got paid to get published on your site? Do you want articles that may have been re-written or spun and might give no value to your site?
While you may be nice and welcoming, be a responsible blog owner and get rid of the guest blog crutch.
Are you guilty of this or have you seen sites that use guest blogging as a major crutch for their site?