This question from my Ask Nile Series, comes at a great time. I’ve been seeing various people ask how much content should you have before promoting your site. I’m not talking about content for your about page, products or services, or contact page. I’m talking about blogging.
I was actually disturbed by some of the answers I saw out there.
One person answered that they were waiting to get finished with 5-10 articles before promoting. Another answered that they were waited until they had at least 3-5 articles in each of their website’s categories.
So, I’m going to set the word straight on this, right now.
How Much Content Should You Have Before Promoting Your Site?
Never wait. Don’t wait for a number of posts for anything. Just like blogging, start driving out word from the start.
You are missing on precious time to start getting people interested in your website. If you’re writing really good content, people only need 1 post to start reading before they’ve decided that they’re hooked.
If you wait, there are many other bloggers starting up and promoting. For some bloggers, waiting to have 10 posts or 3-5 in each category will take a lot of time! If your schedule doesn’t allow for you to blog 3 times a week, building up that much content is just insane to wait to promote.
From the very beginning of your website’s opening, you should be liking and sharing your blog posts. Do this aside from engaging people conversation on social networks.
Just because your site doesn’t have much content, doesn’t make it spammy. It makes people wonder what will happen, and if you’re someone to keep an eye on.
As a side note, I have to admit, I’ve found it fascinating to see a lot of new blogs and companies from their very start. Also, I’m going to give a few quick tips on making your debut even better so you don’t have to feel like you need to wait to promote your website once you’ve published 10 posts.
- What you can do during this time is to make sure you’ve gotten your site set up with a newsletter and sign up form.
- In WordPress, by default, there’s always a “Hello World” post. Don’t delete it! Use it to your advantage. Edit the post with your own words. Let people know who you are, and what you’re offering.
- Make sure to have a way to allow people to share your posts.
- Get a contact form up after your first post.
- Create your cornerstone content, products and other types of content after the first post. You can unveil it as it’s ready. Also, you can blog about it too! 😉
Not every professional blogger started out this way. Many of them started a entirely different website or online venture with just a post or very little static content. They eventually grew out of that with new ventures, and built sites that were fully realized. They ended up learning that other sites they wanted to build needed a good blog plan.
They learned through trial and error on their own blog. They learned from reading blogs that were dedicated to teaching other bloggers.
If you’re worried about being seen as egotistical, wait a few hours and a few likes from followers before liking your own posts.
Remember- the best thing about blogging and content creation is that there is an edit button, so how much content and making it all perfect does come with time.
For those who’ve been blogging for a while, did you wait, or did you promote from the start?