This Ask Nile question is all about asking about how often should you submit your site to Google. That’s a pretty valid question, as not everyone understands how Google Search Console works. Usually, they just learn that they need to add their site to Google Search Console and submit a sitemap.
However, some people do that and then leave it.
How often should you submit your site to Google?
Okay, here’s the deal. If you’ve already submitted your sitemap to Google Search Console, you don’t have to re-submit your sitemap again. (Note: If you haven’t done any of this, I wrote an article on how to integrate Google Search Console into WordPress.) What you do, is occasionally ask Google to re-fetch, or also known as reindex your site.
Reasons why you should have Google reindex your site
You should only request a reindex when the following has occurred:
- You’ve re-designed your site and some structure and format has changed.
- Major large content adds (like you added a store, or a membership section, or portfolio section.)
- Your site was hacked and SERPs had Japanese or Chinese or odd characters in the title or description for your site.
- Your site navigation structure has changed. Like, you did a re-organizing of pages.
- After going through a major change in eliminating broken links or adding a lot of redirections.
1 You’ve re-designed your site and some structure and format has changed.
Sometimes when people re-design their website, some of the page’s change, and also the content. Some people re-design and focus more on specific areas of their site, in order to get people to click and visit those areas. Sometimes these new area or re-designed areas require some content to be built around it, so it’s important to get Google’s attention on the changes.
2Major large content adds (like you added a store, or a membership section, or portfolio section.)
As your site gets older, and you add new things to it, you may end up starting a store or membership section, or more. These sections require you to build content around them, in order to attract them into buying a membership or buying a product, or whatever you are providing.
3Your site was hacked and SERPs had Japanese or Chinese or odd characters in the title or description for your site.
Some hacks unfortunately leave weird title and page descriptions behind, whether it be drug or foreign characters. Additionally, some hacks on your site can trigger Google to label your search results as containing malware or hacks.
If this happens to you, then you will need to clean your infected site. Once your site is cleaned, you may need to tell Google that your site is clean, so they can take off the hacked label from your site’s search results. If you don’t have a security issue listed in your Google Search Console, you will want to have Google re-fetch your site, so those incorrect search results can fall off.
4Your site navigation structure has changed. Like, you did a re-organizing of pages.
If you’re adding new content, it means you’re adding more pages, and they have to be organized. It’s important to try to link those new pages somewhere on your site to help Google follow all the links and their relations within your website. For example, if you have a section about your services, and you just created a new type of service, you should add a little something to that main services page, so people can easily find it (and Google too.)
5After going through a major change in eliminating broken links or adding a lot of redirections.
As your site accumulates a lot of blog posts, pages, and other content, and your site gets older, you may start noticing that some sites that you mentioned in the past, no longer exist, or may have become a different website. Imagine having a 16+ year old site, like Blondish.net and all of the links I’ve probably mentioned. There have been quite a few links I’ve had to taken down. I’ve even taken down full articles about companies that provided services to bloggers, that no longer exist.
So, when this happens, it’s important to either removed the broken link, replace it and tweak your content with a different link, and then let Google know about it. Now, if you’re using WordPress, and the Broken link checker plugin, can help you discover what links are broken, so you can fix them. However, when you do change them, make sure to do as many as possible, and then ask Google Search Console to re-fetch your website. You don’t need to re-fetch every single time.
How to ask Google to reindex your site on Google Search Console
Now that I’ve explained some of the why, and how, and when, for those who are beginners, here’s how you can ask Google to reindex your site through Google Search Console.
1. Go to Google Search Console.
2. If you submitted your site and verified it in Google Search Console, you should see something like:
If you have multiple sites, there’s an area underneath the Google Search Console page title, on the top left corner. In the image, there’s a box, but you can click there with your mouse, and a dropdown menu will appear, so you can either select a new site, or if need be, add your site, if you haven’t done step one.
3. Add your site URL to the search box at the top, and hit the enter key. You’ll be sent to a page like:
4. On this page, you can test your URL and request your site to be reindex. Simply click the Submit Request. Google Search Console will run a test on the site, and then you can confirm to reindex.
That’s it. Only four steps.
Hope this helps! Have you submitted your site to Google Search Console? If so, have you ever used the reindex feature?