Hmm… is it possible to blog without SEO? That’s a really good question. Yes, you can. Should you? Probably not, especially if you are wanting to rank well in search results on search engines, like Google. If you aren’t trying to rank well, or worried about being seen, then go ahead and blog whatever you like.
Wait! You might be reading this article and wanting to know what it means to blog without SEO, especially if you’re fairly new to SEO. SEO, or search engine optimization, especially in regards to blogging, means that you are creating content around topics, or keywords, that you want the search engines to possibly pick up and list. In return, there are hundreds or maybe thousands of people that may be searching for that topic, or keyword.
Is it Possible to Blog without SEO?
As a blogger, especially if you’re ambitious and want to reach a wider audience, you have to write about things that your readers or your niche are interested in. Not every blogger starts with knowing what they should write about. It comes with time, and research. Being passionate about what you blog about is nice, but it can only take you so far. Researching keeps you on top of what people want to read, and open to tackling topics you would’ve never thought about blogging about. It also fuels your blog with more content.
Aside from that, if you’re using a content management system, like WordPress, a SEO plugin helps you focus on writing blog posts. Some, like Yoast SEO, guide you to writing better, while focusing on a specific keyword. A SEO plugin also has tools to help structure your website, like titles and metas, and give Google a suggestion for using your blog posts’ descriptions. Some of them, you can set up to automatically add things like Open Graph, so your social handles appear in your search result’s Knowledge card, and help make your articles display well when shared on social networks.
So, the choice is up to you as a blogger. Do you want to grow your audience? Are you running out of topics to write about? Then yes, you’re going to have to use SEO techniques.