Images can greatly help your website. You can utilize images to get visitors to subscribe or buy your stuff, or even read your blog posts! Images can bring a powerful message.
However, while your visitors are enjoying your images, search engines are trying to crawl and put a place for them so your visitors can find you. You’ve got to do a little more work than placing the image on your web page.
If someone is looking for the best garden tool for sowing seeds, and you just happen to have the perfect product for sale on your website. You’ve been building content around that product, but people are having problems finding you. Your images aren’t even showing up in the results under that keyword for that perfect garden tool for sowing seeds.
This is where SEO for images is needed.
In this article, I’m going to show you some basics how you can you take advantage of SEO for images, in your content. If you already know the basics on SEO for images, then this post isn’t for you.
Basic SEO Tips for Images
If you’re a newbie with code, I’m sorry, but I’m going to share a small piece of HTML with you. Below is the basic HTML for image source, that allows you to place images on your web page.
<img src="YOUR IMAGES URL HERE" />
This little snippet of code does the job of at least putting it on your website, but it does little for the search engine other than letting them know that there’s an image on the page. Google works to try to make it easy for people to find what they need, so
This is very basic and will work in a lot of cases, but does little for SEO. You need to do more. The search engines crave as much information when it comes to any type of media attachment. Search engines look for the following information in regards to images:
- Image file’s name
- Description of the Image
- Size of the Image
- If it’s linked anywhere
- Image resolution
These are just a few things that you may want to tell Google, but you have to add more to the HTML image source to do that.
Preparing your Images for SEO
You need to name your image exactly what it is about.
If it involves the keywords you’re writing about, even better.
For example, if you’re writing an article about taking your kid to the zoo, and your keyword phrase is taking your kid to the zoo, then one of the images needs to convey that, and also have a name that coincides with that phrase.
So, if your keyword phrase is taking your kid to the zoo, one of those images need to be named similar to taking-your-kid-to-the-zoo.jpg instead of some other strange name or sequence of numbers. (Note: Yes, for those who don’t like stopwords, that’s cringeworthy, but there are actual people looking for that exact phrase.)
Insert ALT and TITLE attributes to the code for your image source.
The best way to explain the ALT attribute is that it is a short and concise description of your image. Also, for accessibility, if the user has a slow connection or can’t view the image, this description will allow the reader to know what what suppose to be there. This is especially handy so screen readers can read out to those with visual impairments about what the image was suppose to be.
The ALT attribute in the image source code should contain your keyword or keyword phrase.
The TITLE attribute, can also have the same information, but it is suppose to be used as a title, rather than a description. This also should include the keyword or keyword phrase.
Here’s some examples, using simple HTML to help tell you what you need to do to your image:
Image source with both ALT and TITLE attributes-
<img src="taking-your-kid-to-the-zoo.jpg" alt="taking your kid to the zoo" title="taking your kid to the zoo" />
Also, you can have both, but instead of adding the TITLE attribute to the image source, you can add it to the AHREF / the URL you’re linking to.
<a href="http://blondish.net" title="taking your kid to the zoo"><img src="taking-your-kid-to-the-zoo.jpg" alt="taking your kid to the zoo" /></a>
For anyone using WordPress, it allows you to insert images and other media, as well as specify things like ALT, TITLE, and description of the image. If you’re using WordPress, do take advantage of that feature when creating content.
Of course, there are so many other things you can do, but these tips are a great start for the average user, and may not need to do more SEO work to their images. Here’s an article to learn more about the image source tag, and Image SEO.
In summary, make sure while picking your image, that it’s related to the content you’re writing. If it’s not related, your readers and visitors will not connect. The image is a companion to help attract people to the article, while also giving them a visual idea of what the article is about, or what they can expect or possibly react to it.
This article is merely the tip of SEO for images. There’s a lot more, like optimizing your images for site speed.