Personalizing content for visitors is making sure to check your stats to see what your visitors are looking for on your website, and creating content (if it is relevant), so you will not miss a potential regular reader or customer.
For those who have personal websites, this really does not do much as you might only be keeping a journal. However, if you do have a website that has interesting information that people can use (like blog advice sites, design tips, financing tips, making money online, and more…), you can use your stats to your advantage.
Usually by looking at what keywords are being searched and most visited pages are great indicators of your readers’ demands.
When I thought about this subject, I thought about a quote I heard in the the animation movie, Robots. (note, the thumbnail is courtesy of Twentieth Century Fox Animation and Blue Sky Studios.)
See a need, fill a need.
It is important to make sure you try to cover as much as you can when you see that people are looking for a specific topic. Make sure to add a way on your 404 page so if your site search comes up empty, so visitors can send an inquiry to you. You do not have to put a contact form on your search page if the search turns up empty, but you can leave a link to your contact form at least.
You can have related articles and all sorts of tools to maximize your own in-house search, especially with WordPress, but that means nothing if you do not make the effort to open the door and encourage visitors to contact you. Asking your visitors what they are looking for and providing an extra way to contact you is a huge bonus.
When you fill the need, you are making your content more personal for your visitors and telling them that you are very interested in hearing their need for specific information.
Have you filled the need of your visitors? What other tips do you have to personalize your content for Visitors?