When it comes to blogging, for me, it’s always quality first, before quantity. I’ve heard the questions come up from my audience, both at conferences, online forums, and in my own website’s comment area, “How often should I blog?” My usual answer is split into a couple answers. Bear with me as there is a method to the madness, and you’ll have to choose what works for you.
The first answer is from an SEO perspective. In this situation, ideally, you’d want to blog at least once a day. You want to search engines to keep coming back and gobbling up that new content. That’s rough for a lot of people if they have a lot of other commitments that have more priority than blogging.
The next answer is from the Average Joe Blogger perspective. The Average Joe Blogger is going to not have time. They usually have a family (or not) and a job or two, or be in school. There’s a lot of scenarios that the Average Joe Blogger has, but he certainly doesn’t have blogging at the top of the list. However, he still needs to get content out to keep his readers interested. I’ve always answered that you should be blogging at least once a week to 3 times a week in this situation.
The Art of Blogging: Quality First, Before Quantity
However, as confusing as this next answer might be after I just gave 2 answers already, what matters is the quality of your blog content first, before quantity. You could pump out 365 posts in a year, but in the end, you need to make every word count.
It doesn’t matter if your post is 300 words, or 1500 words, because for every article you write, there are hundreds more on the same subject. Sounds daunting, huh? Don’t let this discourage you because I’m not done yet.
Quality of content comes with time and learning your niche better. Quantity also comes with time, but it primarily comes from experience. This experience is in what you are writing about. Most niche in the blogosphere have content that will always be evolving, and with practice, and passion for learning the new material, your content will only get better. This is why when it comes to repurposing old blog posts in other mediums, or republishing it after you’ve updated the content with fresher material, you’re going to be leaps and bounds ahead of others who’ve let their posts stay stagnant.
Sometimes you don’t need to create a brand new post. Maybe you need to pick an old post and see what you can do in order to make it better? Maybe you need to spend a little time doing some keyword research? Maybe you just need to go out and read other blogs, ebooks, and books in order to enrich your mind, and thus enrich your blog content?
Your readers probably read a lot of other blogs in your same niche. They come because they are interested in what you have to say. However, if you’re not delivering a quarter of the effort that your blog peers are doing, your readers will disappear, and you’re left standing alone desperately getting their attention back. Yes, I get it that you like to blog about things, and your blog does deal with you, but if you’re trying to make money with your blog, or run any type of business alongside your blog, you’re not going to get attention to those places you want them to go. For example, those places you want them to go are:
- Buying your product or service
- Subscribing to your newsletter
- Fill out your lead or contact form, or calling you
- Sharing your blog posts
- Commenting on your blog posts
Your purpose to write content, is to be seen, so you have to try to think like your readers. Even if your purpose with your blog doesn’t deal with making money, you are still publishing it online in order to be seen. Don’t kid yourself if you are trying to say otherwise. You still have to think about what people are searching for, and write unique and quality content that attracts them to your website, and gets them to stay.
So next time you’re blogging, remember: quality first, before quantity.
How often do you blog? Have you been stressing about quantity more than quality with blogging?