Producing content and using social media techniques have not been a fad – something that will go and come on a whim. Before the Internet, people were using other types of marketing methods. It was not until recently, “social media” became a popular term in exchange for “marketing” in general.
As Mike Spakowski pointed out in his article Content is the New Black people do not have to have a Public Relations job to utilize the concepts behind social media. You can share your content on social networks like Facebook and Twitter any day at any time and as frequently as you wish.
Content and Design balanced together is a great tool to reach people. It takes adhering to web standards, and search engine optimization methods to make a site stand out. However, it is the content that people come to see the most. Good design is great, but flashy design is not always necessary.
Without content, you cannot attract people who might be interested in what you would like to say, teach, or even sell. On top of that, you have to make sure that people can relate to what you are saying and provide valuable information to set your site apart from the thousands of others in your niche.
So all those just noticing how much content is being passed through the social network streams, it is nothing new. If these sites had been around 10 years ago, it would have been the same story today.
Are you still getting the terms “social media” and “social networking” confused? Still learning the ropes? What kinds of things are you hoping to learn in this area? How do you make sure that your content is the king on your site?