Content is King, but your Visitors are Queen. For those who’ve read my blog that have been long time members of any forum or group I’ve been on, you know I say this repeatedly. It might be a done to ad nauseum. However, today we are going to focus on the visitor part.
Blogs thrive on social interaction. It is not just the social sharing, but the comments that are far more valuable. I’m going to help you take advantage of creating a community with comments on your blog.
Creating a Community With Comments on Your Blog
Each blog post can often be compared to forum posts or long discussions on Facebook. However, what is on your site is yours. When a person leaves a comment, that is great. If you leave a reply back, that is awesome! However, it shouldn’t stop there.
Some conversations can end up being new things learned for everyone. For example, I’ve often learned a lot from my WordPress development peers that carry on conversations that contain code and tips that are useful for everyone. That information is even searchable on the search engines too!
The point is to create an environment on your blog that is much like its own community. This is how large websites do it. So, how do you do this? Here are some tips.
Make sure to try to always end your post with a question.
In fact, try writing a few questions to allow your visitors to leave answers. Don’t ask lame questions. Ask thought provoking ones that may motivate your readers to comment.
Encourage questions or feedback.
Some people are shy. To seem more welcoming ask your readers if they have questions questions or even feedback. Asking puts the ball in the court of your readers.
As the site owner, leave comments open-ended or ask more questions.
Try to keep the conversation going. I’m not saying to beat it over and over until someone might think you’re bonkers, but if the post is somewhat deep in topic, you might want to continue engaging.
CommentLuv users – If you return comment, use the post they commented on to attract that visitor back to that post in the case you left them an open-ended reply.
Each blogger is busy, and this is a great way to remind them where the conversation left off.
Encourage visitors to interact with each other.
Reply to comments from visitors that agree. Don’t be afraid to reply and introduce them to each other.
On posts you share on social networks, ask them to copy and paste the comment to your post.
Some of the different comment systems aren’t really synced that well in order to integrate them into your website. Some comment systems like Google don’t allow your site to pick up the conversations and publish them to your blog’s database.
Of course, its great when people want to leave comments on the links you share on any social network, but they only help those sites more. They are far more valuable when they are on your own website.
Your ability to be outgoing as a blog owner is key to create a thriving community.
How often do you truly interact with your visitors? How do you encourage them to comment? What other tips do you have to create a community with comments on your blog?