Your niche is really looking kinda spammy lately. That may tick a few of you off, or many, but it comes from a place of love. I read a lot of blogs. Naturally, as a mom, I do read mommy blogs. Mommy bloggers do carry a lot of influence, because we all have had some type of parental figure in our lives, and have advice or suggestions can really help. I enjoy connecting with other moms. I love new tips that may help with my kid, house cleaning suggestions, do-it-yourself craft tutorials, and of course, getting new recipes to try.
What I don’t like is back-to-back sponsored posts. I get it. I truly get it. Some of you really need to make money. You’re accepting sponsored post opportunities with payouts of $5 to $35, and that’s price depends on your website’s traffic and social network follower count. It’s okay to accept those. I highly recommend it.
However, it just seems the mommy blogger niche, in general, is becoming one big endless commercial. Buy diapers, buy toys, buy these gluten free food items… buy #allthethings.
That’s not cool. You really shouldn’t be blasting your readers with that much promotional blog posts. It detracts from your authority in your niche, as well as makes it hard for other bloggers in other niche to take you serious if you decide to speak at networking meetups or conferences. The moment the words “you should be yourself when you blog” comes out of your mouth, you’re going to become a joke. If you are advertising all the time, is that really who you are?
Think about why you got into blogging. Was it solely to make money? Or did you have a drive to reach out to people?
If you’re being way too promotional, you may need to think about writing non-promotional posts in between all the sponsored articles. Sure, you’ve shared some of your story with some of those items, but if you slip 1 or 2 blog article in between each sponsored post, you’ll come to find that your readers will relate more and find you more authentic.
Honestly, before I wrote this post, I spent half an hour and read 12 mommy blogs, back-to-back. It wasn’t intentional that I sought out these blogs. I just happened to be a member of a group, that a lot of mommy bloggers were sharing their links in a thead. Every single one of them (yes, all 12), I noticed how the only material they had from their front page was sponsored posts. That’s a real problem!
I am highly aware that this is a generalization, but even through the 12 I saw in one fell swoop before writing this reflected this, my thoughts to write this post had already been made up after the months and hundreds (probably nearly thousand) mommy blogger websites I’ve seen in the past year… alone.
You’re moms, for goodness sake! Where’s all the awesome little stories about going on a trip with the family, or going on a picnic, or maybe going to the park with your kid? Where are the all the quirky little stories about your kids? Where’s the stories about your memories and experiences?
… without the blatant advertising within that story.
Many of these websites have Google Adsense, Amazon affiliates, other third party ad services, and even in-house banner advertising. That, on top of all the sponsored posts… that’s spam! It’s not right, and it makes me really sad to see such a niche look to do this. I understand that taking care of children and other family is a chore all in itself, but your commitment to blogging and creating meaningful relationships with others falls flat.
I’m not saying you’re evil. I’m saying, step back, look at your blog, and if this post seems like it’s talking to you, you may need to may changes for the better of your website. I DO want you to be able to make money. However, I’ve seen a lot of mommy bloggers get burnt out from the monotony of pumping out sponsored posts day after day.
Mix things up, and put new life into your blog.
Here’s some non-promotional blog idea suggestions to use in between those sponsored posts:
- Picture or “Wordless Wednesday” – This post is just a picture. Bonus: You could add 300 words to write about the story behind the picture.
- Mini Roundup post – Gather 5 to 7 links from around your niche to feature
- 10 minute podcast – Pick a topic and talk about it for 10 minutes. Bonus: Write a short summary of what your readers will expect on the short podcast
- Share a short fond memory that you can write about 300-500 words about.
These ideas can be used over and over with what topics you want to cover.
Just please, let me read about you, not about how every product you’re reviewing, has made some type of difference in your life. If you read it, I’m pretty sure you’ll be reminded of a television commercial. You’re not commercial writers. You’re moms. Let your authenticity shine through.
Your Friend in Blogging,
P.S. – I’m diligently looking for great mommy blogger websites that I can feature in this article to show other mommy bloggers what they SHOULD be doing.