After reading Do Bloggers Really Deserve to Be Paid? at Mom Blog Magazine, I was not really sure why there was any controversy in this area – regardless if the blog was for mommy bloggers or any other niche blogger.
I do not care how long someone has been online, the blogging did not go mainstream until 2005. After that, the scene exploded and advertisers finally started catching on to the power of having bloggers write sponsored posts or paid reviews.
However, I think since then, a lot of bloggers have failed to realize that it is more than just having a website that you deserve to get paid. It takes work to get to the point that your website’s traffic and influence becomes attractive to companies out there.
While the article cites that –
One side insists that their time is valuable, while the other cites a lack of budget for such expenses.
– there really is no issue still. Both sides either need to agree or disagree that the gig is a sponsored post in exchange for money, just a review, or not even write about the company’s product or service.
For the Sponsor/ Advertiser
If you are approaching bloggers to talk about your product, do not expect them to do it out of the kindness of their heart. It is their website.
In the case of funding, if you do not have it and are trying to market your products or services, you have no business approaching bloggers who have a clear advertising program that includes sponsored posts. Otherwise, bloggers doing it should be paid. Do research and select bloggers with a decent reach – and not just by their Twitter or Facebook fan page counts.
The problem is that there are a lot of bloggers wanting to make money, but not willing themselves to make sure that they are marketing their own site. Thus, it really is pointless to invest in paying them to review your product.
For the Blogger
Approaching a business and not getting paid for a review is a volunteer part on your own. Do not expect to get paid unless you have made the effort to market and build a good foundation of readers. When you are trying to make money, be clear on a few factors when pitching why a company should pay you to blog about their site, product, or even service:
- How you can deliver the product or service to your readers?
- How many people do you reach?
- How much are you asking for?
Unfortunately you cannot rely on those 10,000 followers you tweet out your posts to. You still have only so much reach there. It is your site alone that companies want to know about.
Bloggers should get paid for their time when writing sponsored posts, or product reviews for companies. However, it boils down to how the site’s reach and reputation can give back to.
There should not be any confusion or arguments in this matter. It is either both sides agree that it is a paid job, or not.
What are your thoughts?