A long time ago, I wrote about Alexa and why it matters. It’s been about 10 years since I wrote that article and I wanted to follow up on it, because I still get questions from bloggers and content creators who ask if they should still pay attention to Alexa rank.
By the way, when I mean Alexa, I don’t mean the one you can use like Google Assistant or Siri. I mean Alexa from https://www.alexa.com/siteinfo.
What is Alexa rank
Alexa rank is a type of ranking for websites, that are usually determined by the traffic that the site acquires, IF the user happens to have the Alexa browser extension. This extension allows the user to leave reviews about a site, as well as share their own demographics, like where they are from, their gender, their age range, and much more.
Honestly, I wouldn’t worry about Alexa rank anymore. Not everyone has the Alexa toolbar, so you can’t really get an accurate rank or info from it. Sure, I was hung on it… like 10 years ago, but I quickly realized that the only stats that matter, especially to advertisers is: your Google Analytics, what people are searching for with your site, if you’re getting blog subscribers, engagement on social network channels, and what’s actually going on with your site in the search engine results.
You can use it, but if you’re going use Alexa rank in your media kit for advertisers, then you want to encourage your readers to download the toolbar. Sure, throw it in if you want, but not all advertisers use it as religiously these days.
Of course, Alexa itself, outside of their website rank tool, they have other tools that are paid services that could help with optimizing your site. They are a decent tool, but for all purposes of this article, again, this is entirely about the Alexa rank free tool that had been highly talked about years ago.
Do you use Alexa’s website ranking tool? If so, why? If you have before, and no longer, why did you stop using it?