Does spelling and grammar matter in SEO? Yes, it does matter. Even though blogging isn’t something that has to be perfect, being understood is extremely important. Every blogger brings to the table their own blog voice, and that includes their own style of writing.
This is influenced by the blogger’s past education and the individual’s own decisions in learning how to read, write, and speak. Some bloggers may have grown up with learning disorders or their primary language is different. However, in the world of blogging, if you’re putting your words out there for the world to read, then you’re trying to get feedback.
If you’re not using fair grammar, then you’ve just made it that much harder for another person to understand, especially if they have a learning disorder, or whose primary language is different. There’s really no excuse. Examples of common grammar issues:
- Long run on sentences
- Lack of proper punctuation
- Awkward sentence structure
- Using the wrong word for meaning or emphasis
- Using prepositions incorrectly
- Using the incorrect verb tense
- Mixing up wrong homonyms and homophones (example: bark as tree bark, or bark as a dog bark, OR there, their, and they’re)
Spelling and grammar do matter even if you’re a blogger that has little ambition to becoming the top dog in your niche. You are STILL trying to reach people. The spelling, some people can forgive, but sentences that make very little sense tend to draw a big question mark from people. It’s very difficult for anyone to give feedback on an article they have trouble understanding.
For those just trying to play the SEO game just to gain money from Adsense or other types of advertising, you eventually will lose out to sites that are creating better content.
For those bloggers with good intentions that are providing great content, you should be going back to older posts and editing them to improve them. In fact, Kimberly Castleberry mentions some cool tools to help bloggers with grammar and spelling. Language barriers are just an excuse. Learning disorders are an excuse. There are bloggers in terrible situations, like disabilities, that do better than many of the great bloggers out there.
If you want to reach a lot of people, you’ve got to put that extra effort to giving your users a quality experience. Matt Cutt’s actually talked about this is a short video answering the question to “Do spelling and grammar matter when evaluating content and site quality?”
Remember – Content is King, and the Visitors are Queen. Their feedback is considered as important as the content by the search engines. Remember, in the end, it’s the visitors looking for the content, sharing the content, and commenting.
Some people are really nice, and won’t tell you a thing if there is something wrong. Others may give you some harsh criticism or some constructive criticism. If your reaction is to be snarky with them or get offended, then you don’t care about your readers.
Do yourself and your blog a favor – think about your readers for once.
Do you have problems writing? Do you use any tools to help you with your spelling and grammar issues? What tools do you use?