An occasional guest blogger is suppose to being a fresh angle to your site. They aren’t there to be another filler post.
As the blog owner or the primary editor, you have to ask yourself these questions:
- Are you familiar with what the guest writer has written?
- Is the post’s subject relevant to your site?
- Is the information shared within the article correct?
- Does the post have potential to add value to your site or will it hinder the website?
- Is the article unique and have quality above similar blog posts covering a similar subject?
Are you familiar with what the guest writer has written?
If you’re not familiar with what the guest writer has written, you need to brush up on and research. This is not just for your own knowledge, but to also ensure that the article falls within your site’s focus. For knowledge sake, its important, especially if you are replying to comments. If you don’t know, you end up looking stupid. Yep, I know, it is some tough love, but you have to be willing to learn in order to grow as a blogger.
Is the post’s subject relevant to your site?
You need to make sure your post’s subject is relevant to your site. If you’re not sure, go back and revise your original site focus. If you start accepting guest posts outside of your site’s focus, you get further away from your goals. Sometimes this can result in two things: either it alienates your readers, or you find that you need to re-construct your site focus to include more topics.
Is the information shared within the article correct?
Some guest writers are looking for a little traffic, a backlink, and sometimes in shadier parts of the guest blogging game, they are trying to make money posting for another company. The issue is that sometimes they will happen upon your site and within 3 minutes, think that their article will fit on your website. They don’t care if the information is entirely correct and if you don’t catch it, your readers will.
Make sure the information is correct before publishing a guest post. Make sure the article makes sense to you.
Does the post have potential to add value to your site or will it hinder the website?
If you blog a lot on particular topics and you receive a guest post similar to what you have written in the past, you really have to think whether it will add value to your site or not. If the article is too close to some of the other blog posts in topic, you may end up having older more loyal readers recall the other posts and ask you why it was re-written.
Is the article unique and have quality above similar blog posts covering a similar subject?
This kind of coincides with the previous question. You need to establish a standard depending on your ambitions for your website. If you are wanting to compete in a niche with a lot of competition, you need to step up your game and expect a higher standard in your guest blogger’s posts. If it means refusing more guest writer’s, then so be it.
You’ll be better off without them if they are just delivering articles that are mediocre and have nothing different from your competition.
Are you accepting every guest blogger? Are you reading your posts submitted by guest bloggers before publishing? What are some of the issue you’ve had with some guest writers’ articles?