Facebook has hashtags! Yeah, hashtags… those words that have the number sign before them and you probably have seen them on Twitter and Instagram. Well, now they are on Facebook. Facebook introduced hashtags in a newsroom memo on June 12, 2013.
The purpose of using the hashtags are very much the same reason that people use them on Twitter – a more focused search. Hashtags are the keywords people can search, and track trends. Just like with Twitter and Instagram, with Facebook, you will be able to click on the hashtag as they will be linked to the search feed results.
Those who used hashtags on Facebook prior to Facebook rolling this feature out are in luck because those posts will be searchable. You were already ahead of the curve. I bet that makes some of you social media divas want to dance with joy.
Back in March 2013, the Wall Street Journal got the skinny Facebook hinting to integrate the hashtag feature into their system. On June 12, 2013, many tech, main media, and social media sites covered the event, including TechCrunch in their article Facebook Announces Searchable Hashtags, Promises More Features For Following Public Conversations. Until recently, you could only search for things like people, places, pages (like fan pages), applications (games and more), media, and interest lists. And yes, even on the Search Graph.
For bloggers, this could mean sharing posts and tacking on a relevant hashtag that is searchable in order to gain site exposure. However, this is something that will not have immediate results since the Facebook hashtag is new. You may have to wait some time until it catches on with other users.
One of the biggest worries is that the hashtag system will be abused, as it has been on Twitter by many users. However, it is up to the user to search and choose to click the most logical result. I imagine Facebook will probably get people reporting abuse of hashtags for spamming and other nonsense. However, in the age of technology, it has become a normal part of life.
How do you feel about this addition to Facebook? Were you already using hashtags prior to Facebook introducing it? Will you use the hashtag feature to search and track trends?