Facebook punishes boring brands and advertisers? Well, its not really a punishment from Facebook as per an article at the Business Insider. It’s more that your audience isn’t interested in your advertisement.
What the Business Insider is saying is that if your Facebook ad is not driving in traffic or click throughs, it will be shoved further down the stream faster. In doing so, your exposure is less and the advertisement costs more. If your ad is interesting and performs well, then you get more bang for your buck.
Really, this is nothing new and I don’t see Facebook turning into a dominatrix and whipping advertisers into shape. You can do something about it!
How to make your Facebook ads interesting
Use an interesting image.
You don’t have to put a picture of a sexy man or woman into your ad. Yes, sex does sell, but it could bring more harm than good to your brand. Use an image that is relevant to your ad’s message. Keep the design of the advertisement’s image simple. Busy images tend to confuse people.
Don’t always blast your audience with selling products. Mix it up with some public announcements event notices, or other things.
It’s understanding that you do want a return on investment, but if you’re constantly selling, your followers and fans might start getting mad… and that’s a bad thing. You might try promoting public announcements, or free webinar events, or give out some freebies. You can always sell another time, but be thoughtful about it.
Write up clear, concise, and interesting words for your Facebook ad campaign.
The text that you write for your advertisement is just as important as the image that accompanies it. Make it compelling, short, and sweet.
Utilize the options to target your audience.
Not everyone is interested in what you have to sell. If you think so, then you really have no idea what your target audience is. Plan your marketing campaigns out. Think about age, location, and even interests.
Carefully schedule to deploy new ad campaigns.
Time is always an important factor. If you are targeting people from a certain location, you would want to start your campaign when those people will be up and about, and hopefully online. Don’t be afraid to pause your campaign and restart it to fit when your audience is usually online. You can monitor this by using your fan page’s Insights.
These are just a few tips to hopefully help you with creating a better Facebook ad, and not feeling punished for being a boring brand or advertiser.
Have you advertised on Facebook? How did your campaign go? If you have used Facebook to promote a product, service, fan page, or something else, do you have any other tips to help others?