These paid gigs are to leave reviews on Yelp, Google+ pages, and many other places that consumers look at in order to pick the best service for their needs.
It might be a quick buck, and definitely a boost to any business needing to build their reputation in a jiffy, but is this really an ethical practice? Normally testimonials are suppose to be something given by already established clients who have tried a business’s product or service. It is done with honesty, and may not always be positive.
Now I am sure that there are places out there that have made up some testimonials. That is an old frowned upon practice. If a business is paying for testimonials, is it any different?
Some of the services offered on sites like Fiverr are to put together a video testimonial. Now, after having seen a few sites use video testimonials, I was able to easily point out which were fake testimonials and which were surprisingly good at fooling me that the customer feedback was real. However, there are some really convincing ones out that that even some shrewd consumers won’t fall for.
Some of the things I noticed in fake video testimonials were:
- Very vague on service offered.
- Did not seem to be sure on what they were filming a testimonial for.
- Very short film – under 1 minute.
Ones that were very convincing were longer than a minute and detailed enough that clued me in that they may have really been a customer… or really good at weaving a whopper.
I am not going to write an article on how to make a video testimonial, let alone a written one, sound convincing. I do not support such a practice. I can barely stomach some of the opportunities out there to leave fake comments on blogs for money.
However, I came across this and thought I would share it with my readers and let you decide for yourselves if you think it is wrong, and how you would view businesses that paid for testimonials. Would you do business with them?
If you have a business and asked for video testimonials in particular, would you pay for them? Or would you ask for volunteered testimonials?