The biggest of the update included with Hummingbird Google to handle long questions better further improving Knowledge Graph. Another update was for more advanced voice queries, which is great for web accessibility for those who can’t read. If your site hasn’t seen a drop in traffic in the last month, then you probably will not see a change.
Search Engine Land actually has a Hummingbird FAQ that you may want to read in order to understand the new update.
What can you do if your website traffic has dropped after the Hummingbird update?
Some bloggers in the blogosphere were recently complaining about having lost traffic. Did your website get hit by Hummingbird?
Please remember that Google is always doing little tweaks here and there to update their system. You also need to keep writing quality content and engaging with others online through your article. And with all these updates, SEO is not dead… it’s still alive and going to be for a long time.
If you lost traffic, check out how people are engaging on your site and who. Influential people who are sharing your content to their followers do make a difference. Are you connecting with them?
Remember to look around your niche for juicy news and don’t be afraid of blogging about it and linking. Don’t expect to get a link back. Your goal is to be informative to your visitors and if it means referring to another blogger’s article, then do it. Don’t be stingy.
Go back through old posts and improve them. And when you do bring them out, don’t add a bunch of fluff… go above and beyond. Don’t forget to share it out on the social network sites when you have updated.
If you are seriously wanting to rank certain articles well, don’t just think of using single keywords, think of also implementing long tail keywords and questions. In fact, with the Hummingbird update, using the exact question or questions in the results for your posts may help.
Make sure your article is organized with the correct headings and it would help if your site had Schema.org markup implemented into the design framework.
Remember that you should be thinking about linking organically. Don’t unnecessarily and excessively ping your website.
If you have gotten hit by Penguin, Panda, and also seen a drop after Hummingbird, and you still have no clue on why or what to look for, you may need to hire someone to give you a website audit or review to help you get back on track.
What do you think about the new Hummingbird update revealed by Google? Have you seen a negative or positive effect on your site after the Hummingbird Update?