I am kind of ticked. The other day I went to log into my FeedBurner account and was told that I needed to transfer my stuff over to Google’s feedburner. No offense, but for months I knew Google had bought Feedburner. Why does Google have to move a perfectly good service off a domain that has made its own brand. Google could reap more rewards by keeping the brand, not moving anything but servers and just enhancing current services already there. With the move, they are adding Adsense, but taking Site Stats because Google already has what they call a superior service, Google Analytics.
Although the transition seems to be smooth, I am highly disappointed. Truthfully, with merging popular items from a true domain that has been strongly branded, to a subdomain is a regression. Although I will still use the services, because I have no choice and want to support the memory of the original site, I just think that branching this all strictly under the Google brand is ridiculous. Great, Google has money, why the Borg attitude? Why must Google assimilate great products? It is confusing and there are definite studies through the years that have said that in moving sites, you are bound to experience visitor loss and will have to work to build. I hope Google has a big enough team to do the PR on GoogleFeedburner in case there are people who really do not want to move due to things like fail safety.
Do not get me wrong, I like using Google for things like searching and the webmaster tools. I use their services quite often, but I am thinking about how Google. Just in case, for those of you who have not merged now, eventually your account will merge over to the new place by February 28, 2009. So far, the URL has stayed the same. Here is a FAQ of the move from FeedBurner to Google accounts.